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When Vice Provost Cathy Davidson and Duke University handed out free iPods to every incoming 2003 freshman, the decision unleashed a firestorm of criticism, but before second semester was over, many of the naysayers were eating crow. The experiment had worked in ways that not even its creators had imagined: Students had found academic uses for the digital devices in virtually every discipline. In Now You See It, Davidson explains how the power of disruption can make us refocus in unforeseen productive ways. Editor's recommendation.