Nudge: Awakening Each Other to the God Who's Already There

Nudge: Awakening Each Other to the God Who's Already There

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by Leonard Sweet

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Evangelism is about reaching out to others. Really? You think? Brace yourself. In Nudge, author Leonard Sweet sets out to revolutionize our understanding of evangelism. He defines evangelism as “nudge” – awakening each other to the God who is already there. Sweet’s revolution


Evangelism is about reaching out to others. Really? You think? Brace yourself. In Nudge, author Leonard Sweet sets out to revolutionize our understanding of evangelism. He defines evangelism as “nudge” – awakening each other to the God who is already there. Sweet’s revolution promises to affect your encounters with others, as well as shaking the very roots of your own faith. So brace yourself.

Editorial Reviews

From the Publisher

“Startled me with insight and made me think harder about vital issues of evangelism than any recent book I’ve read. This book is meant to revolutionize our view of evangelism—and I think it just might.”
-John G. Stackhouse Jr., Sangwoo Youtong Chee professor of theology and culture at Regent College, and author of Humble Apologetics: Defending the Faith Today

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David C Cook
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Meet the Author

Leonard Sweet is the E. Stanley Jones Professor of Evangelism at Drew University and a Distinguished Visiting Professor at George Fox University, and a chief contributor to Sweet is the author of hundres of articles and numberous books, including The Gospel According to Starbucks, 11, So Beautiful, AquaChurch 2.0,and SoulTsunami.  To learn more visit

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Nudge: Awakening Each Other to the God Who's Already There 4 out of 5 based on 0 ratings. 5 reviews.
Tgo More than 1 year ago
Editorial Reviews Product Description Evangelism is about reaching out to others. Really? You think? Brace yourself. In Nudge, author Leonard Sweet sets out to revolutionize our understanding of evangelism. He defines evangelism as "nudge" - awakening each other to the God who is already there. Sweet's revolution promises to affect your encounters with others, as well as shaking the very roots of your own faith. So brace yourself. "Nudge evangelism is the planting of seeds. With a motivation of love, nudges meet people in their context and nourish their souls in some way. As in Jesus' parable of the seeds, planting frees us to be extravagant in love, yet leaves the results for God to germinate and grow. Nudging is an open-ended enterprise God may undertake directly. God may use others, and time and circumstance to grow. Or God may even employ a continuing involvement from us. The main thing is that nudgers are free to love without consequences. Nudgers are free to invest in the lives of others through the generosity of life as a conduit of love from God...Nudge is a a call to evangelize life and to face death so others may live." The first section of the book explores what it means to pay attention in order to both witness and to bear witness. The remainder of the book invites us to realize how God moves and speaks through each one of our senses. Sweet's playful, encylopedic presentation is meant to both spark our imaginations and provoke each one of us to action in our own context through word and silence, touch and taste, scent and sound. Nudge is great news about the Good News. This is a rich, lovely, inspiring read - and one that connected me more fully to my own humanity, to the One who made me, and to the world he loves. Highly recommended. I was provided a copy of Leonard Sweet's book Nudge: Awakening Each Other To The God Who's Already There by Audra Jennings of B&B Media Group in exchange for my honest review here.
Wyn More than 1 year ago
Nudge is about using your instincts to evangelize. Instead of pushing hard learn to recognize the signs of Jesus being everywhere and in everyone. Use those signs to make people aware that they already have Jesus, they just need to acknowledge it. I found the book very difficult to read, I'm not sure, but I think the construction of the sentences were off. At first I thought perhaps it was written as a textbook but since reading it again, I believe it's the use of incomplete language. The book is worth reading for it's different approach to evangelism but be prepared to reread in order to understand it better.
Heart2Heart More than 1 year ago
Have you ever experienced the nudge of the Holy Spirit in your life? Are you able to recognize that God is alive and active in every moment of your life and that He is actively working in every circumstance of your particular situation? Leonard Sweet's latest book, Nudge: Awakening Each Other to the God Who's Already There, encourages all believers to live every moment of their lives in holy awareness of Jesus' activity all around them. Sweet contends that most people who claim to follow Christ are more adept at gaining attention than at paying attention, furiously beating bushes that advance their personal interests while not paying attention to the burning bushes all around them that showcase God's activities. When believers begin to focus upon God's activity all around them rather than on their own needs and desires, they will begin to not only notice what God is doing all around them, but will also be able to interpret and respond. Nudge explores and explains a method of evangelism that causes believers to have all five senses fine-tuned to Christ's active work in their lives. Sweet believes "nudgers" live their lives believing in the present-tense of Jesus, where Jesus is perceptible-able to be felt and sensed and experienced. Scripture study enables believers to actively recognize Jesus where He is appearing all the time-in situations, in people, in creation. Life then becomes filled with opportunities to "nudge" others to wake up to the alive and acting Jesus. "Jesus spent His time creating a new sensory regime of the Spirit by telling stories (sound and sight), sharing meals (taste and smell), healing people (touch), and traveling the countryside building His team while connecting and praying with people (all five senses) that they might have life more sensational in all its dimensions, in all its senses," explains Sweet. Nudge reminds us that what we see is not all that IS, and that the nudge we feel reminds us to remain firmly present in the awareness of both. Living life in tune with Christ's presence and activity all around us opens up hearts and minds to respond to others in ways that reflect Jesus. Sharing a hug, offering to pray for someone, or enjoying a meal with friends are all opportunities that become active encounters with the living Christ. If believers are paying attention instead of trying to gain attention, then they will be able to hear, see, taste, smell, and feel the nudge of the Holy Spirit and then, in turn, be able to nudge those who are seeking Christ toward an eternity filled with Christ's presence. Nudge expresses Sweet's hope that "someday we'll trust [God] enough to know what He's going to do so that we can be like Jesus and just show up where God wants to perform a miracle." I received Nudge by Leonard Sweet compliments of B & B Media Group for my honest review. I would easily rate this book a 4.5 out of 5 stars and a must read for any Christian who is currently experiencing a dry spell in their spiritual life.
ChristysBookBlog More than 1 year ago
Nudge by Leonard Sweet is an extraordinarily intelligent and completely out-of-the-box thinking about evangelism. Sweet, a well known author and pastor, wants readers to awaken to the world of nudges, the ones we receive from God and others and the ones we can give to others to teach them about God. Evangelism has acquired a bad name occasionally because it often becomes one person out-talking the other and trying to force ideas down their throat. Nudge completely turns traditional evangelism on its head, by encouraging people to listen far more often than speak, to pay attention to what makes other people smile and hurt and use that knowledge to gently nudge with a love for God. Rather than the traditional view of evangelism that wants Christians to begin by telling their own testimony and talk about what God is doing in their life, Sweet wants them to find out how God is working in the nonbeliever's life and work from there. This is truly a book to be devoured, because the terrific wisdom must be ingested to be understood. While I read this book every night, I kept a pen and notebook at my elbow, because I was constantly writing down thoughts and quotes that rang so true, I wanted to tuck them permanently into my heart. Sweet's discussions about the five sense and how God speaks to us through them are extraordinary and will resonate with readers long after the book is finished. I'm passing this book on to my husband, and when he's through, I will probably read it again. It's really that good.
Real4Truth More than 1 year ago
Leonard Sweet's "Nudge" is an artistic masterpiece that challenges, de/constructs, defamiliarizes, fractures, opens up, expands, nudges and Pneumafies our contemporary and anemic understanding of evangelism. Leonard Sweet's masterful metaphors, sacred stories, awe-inspiring anecdotes, wondrous wordsmithing and exceptional wit invites us to a profound new out/in-look on evangelism or what Sweet calls, "Nudging". "Nudge" seeks to, "awaken each other to the God who is already there". It is a book that I believe should be a standard textbook in all evangelism classes throughout all seminaries seeking to grapple with what it means to be followers/livers/lovers/proclaimers/planters/sanctified semioticians of the Grand Signifier Jesus Christ. For me Sweet is a de/constructionist; one who shakes, rattles and roles-over the average person's understanding of evangelism at the same time constructing something that is beautiful, helpful, hopeful and sensational (encompassing all of the senses: touch, taste, smell, hearing and sight). In "Nudge," Leonard Sweet becomes an iconoclast; chipping away at the false pictures, images and old, archaic, outdated and sometimes just purely unbiblical conceptual contemporary understandings of evangelism. For example, it is typical in many churches to speak of our task as Christians, "to bring Christ to the Nations." It is a common understanding that until we bring God to people groups and locations then it is naively assumed or declared that God is not there (so much for His omnipresence). Sweet aptly and boldly writes, "If you think about it, isn't it the height of theological arrogance the notion that you and I take Jesus to anyone? You mean Jesus never arrived on the scene until you got there? You mean Jesus wasn't present until I showed up?" There are so many golden nuggets that are in this book that could be mined by individuals, small groups and whole churches. Between Sweet's writing about Semiotics, the Semiotic 5, physics, music, relational, communal and Jesus immersed evangelism, his "decelerating rites," and many other evangelistic insights, "Nudge" is a must read. I want to end with a main thesis of this amazing book: 1. Jesus is alive and active in the world. 2. Followers of Jesus "know" Jesus well enough to recognize where he is alive and moving in our day. 3. Evangelists nudge the world to wake up to the alive and acting Jesus and nudge others in the ways God is alive and moving.