Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler, Cass R. Sunstein |, Paperback | Barnes & Noble
Nudge: Improving Decisions about Health, Wealth and Happiness

Nudge: Improving Decisions about Health, Wealth and Happiness

3.4 65
by Richard H. Thaler
     
 

ISBN-10: 0141040017

ISBN-13: 2900141040010

Pub. Date: 03/28/2009

Publisher: Viking Penguin

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often

Overview

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Thaler and Sunstein invite the listener to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take-from neither the left nor the right-on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative audio books to come along in many years.

Product Details

ISBN-13:
2900141040010
Publisher:
Viking Penguin
Publication date:
03/28/2009
Pages:
305

Table of Contents

Acknowledgments     ix
Introduction     1
Humans and Econs
Biases and Blunders     17
Resisting Temptation     40
Following the Herd     53
When Do We Need a Nudge?     72
Choice Architecture     81
Money
Save More Tomorrow     103
Naive Investing     118
Credit Markets     132
Privatizing Social Security: Smorgasbord Style     145
Health
Prescription Drugs: Part D for Daunting     159
How to Increase Organ Donations     175
Saving the Planet     183
Freedom
Improving School Choices     199
Should Patients Be Forced to Buy Lottery Tickets?     207
Privatizing Marriage     215
Extensions and Objections
A Dozen Nudges     229
Objections     236
The Real Third Way     252
Notes     255
Bibliography     263
Index     283

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