Nudge: Improving Decisions about Health, Wealth, and Happiness

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More About This Book

Overview

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

 

Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.

 

Editorial Reviews

Benjamin M. Friedman
Yes, there is such a thing as common sense—and thank goodness for that. At least that's this reader's reaction to Richard Thaler and Cass Sunstein's Nudge, an engaging and insightful tour through the evidence that most human beings don't make decisions in the way often characterized (some would say caricatured) in elementary economics textbooks, along with a rich array of suggestions for enabling many of us to make better choices, both for ourselves and for society.
—The New York Times
More Reviews (1) Fewer Reviews
From The Critics

In the first of these two books exploring human behavior and the choices we make, organizational expert Ori Brafman (coauthor, The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations) and his psychologist brother, Rom, an organizational expert, discuss the various psychological forces (e.g., diagnosis bias and loss aversion) that cause people to act irrationally. To help illuminate their discussion, they draw on the latest research in social psychology, behavioral economics, and organizational behavior. In Nudge, Thaler (behavioral science & economics, Graduate Sch. of Business, Univ. of Chicago) and Sunstein (jurisprudence, Univ. of Chicago Law Sch.) consider how the science of choice can gently "nudge" individuals toward making life-improving decisions. They divide the text into five parts-"Humans and Econs," "Money," "Health," "Freedom," and "Extensions and Objections"-and employ numerous examples throughout. Easy to read, conversational in tone, and story-driven, Sway is suitable for public libraries. Nudge, a more research-based analysis full of practical solutions to real-life problems, is strongly recommended for public libraries.
—Anita N. Jennings

Product Details

  • ISBN-13: 9780143115267
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 2/24/2009
  • Edition description: Updated
  • Pages: 320
  • Sales rank: 31,403
  • Product dimensions: 5.40 (w) x 8.40 (h) x 0.90 (d)

Meet the Author

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago’s Graduate School of Business. Cass R. Sunstein  is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School and Departent of Political Science.

Table of Contents

Acknowledgments vii

Introduction I

Part I Humans and Econs

1 Biases and Blunders 17

2 Resisting Temptation 40

3 Following the Herd 53

4 When Do We Need a Nudge? 74

5 Choice Architecture 83

Part II Money

6 Save More Tomorrow 105

7 Na&iumlet;ve Investing 120

8 Credit Markets 134

9 Privatizing Social Security: Smorgasbord Style 147

Part III Health

10 Prescription Drugs: Part D for Daunting 161

11 How to Increase Organ Donations 177

12 Saving the Planet 185

Part IV Freedom

13 Improving School Choices 201

14 Should Patients Be Forced to Buy Lottery Tickets? 209

15 Privatizing Marriage 217

Part V Extensions and Objections

16 A Dozen Nudges 231

17 Objections 239

18 The Real Third Way 255

19 Bonus Chapter: Twenty More Nudges 257

Postscript: November 2008 269

Notes 272

Bibliography 281

Index 303

Customer Reviews
Average Rating 3.5
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  • Posted June 24, 2010

    eBook does not contain figures as in the print version

    I bought this book for my nook but was disappointed to realize, after reading a few pages, that many of the figures that are present in the print version are not present in the ebook. In place of the figures, there are boxes with a statement saying that rights were not granted for digital media, and "please refer to print version." I thought that the point of buying a nook and ebooks was to, for the most part, replace the print ones. It's an interesting book, but I wouldn't buy the e-version until they have the figures and exact same content as print.
    Barnes and Noble should tell people in advance whether an ebook does not have same content as the print version. Not sure if by not warning people, B&N gives grounds for a class action lawsuit, but it is, at best, unethical not give such warning. Let the buyer beware is not exactly the way to satisfy your customers.

    7 out of 7 people found this review helpful.

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  • Posted June 30, 2009

    "Nudge"--a leftist fraud manifesto

    The very first page sets the tone--an optical illusion that the authors had to cheat on to convey their point. (Look at the dimensions of the table legs...) Hidden nicely in the authors protestations of being "libertarians" is the unmistakable "we know better than you" leftist agenda. Plus, anyone who yet advocates for anthroprogenic global warming in the face of all of the scientific evidence disproving same illustrates a deficiency of intellect, and severely tarnishes their attempt at a 'scholarly' treatise. Granted there are some interesting points, but on the whole, the piece is fundamentally flawed. What else did they slant to make their argument(s)?

    5 out of 8 people found this review helpful.

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  • Posted August 3, 2009

    Not compelling.

    This was recommended by someone who read the book but I should have read more excerpts before purchasing. I have only gotten through the first 3 CDs and not very motivated to spend the time listening to the remaining cds. The substance is somewhat basic, common sense. I will eventually listen to the remaining CDs and hope the content improves.

    3 out of 3 people found this review helpful.

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  • Posted February 21, 2011

    do not buy the nook version

    Many important figures are missing. The formatting is very bad, headings are not in bold and spacing is wrong. it does not feel like a book but instead some draft version of the book. Barnes and Noble should not be selling the nook version if they arent able to deliver the e-book experience. very disappointed - dont even consider it.

    2 out of 2 people found this review helpful.

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  • Posted November 19, 2009

    more from this reviewer

    I Also Recommend:

    Free-Thinking Enlightenment

    History has proven time-and-again, that paternalism, libertarian or otherwise, will eventually lead to corruption and abuse.

    having said this, I would still recommend this book, and the ideas contained within. To those who appreciate free-thought, as opposed to partisan-bias.

    1 out of 3 people found this review helpful.

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  • Anonymous

    Posted August 15, 2009

    Must Read

    Must read for anyone interested in public or private policy issues.

    1 out of 1 people found this review helpful.

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  • Posted June 30, 2009

    Nudge

    Interesting book along the lines of The Tipping Point and Blink.

    0 out of 3 people found this review helpful.

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  • Posted June 6, 2009

    more from this reviewer

    Good for perspective

    I not only enjoyed the book, but found it's emphasis on making small changes which can make a big difference. Should be required reading for government employees and lawmakers.

    0 out of 1 people found this review helpful.

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