Nukespeak: The Selling of Nuclear Technology from the Manhattan Project to Fukushima [NOOK Book]

Overview


A language of euphemism and distortion—a language like “newspeak” from George Orwell’s 1984—has profoundly shaped public debate about nuclear technology since its inception. After World War II, nuclear developers used information-management techniques, including official secrecy and public relations, to promote what one called the “sunny side of the atom”—energy “too cheap to meter” that would supposedly power a new Golden Age. Such euphoric visions set the stage for one of the most extraordinary ...
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Nukespeak: The Selling of Nuclear Technology from the Manhattan Project to Fukushima

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NOOK Book (eBook - Digital Only, 30th Anniversary Edition)
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Overview


A language of euphemism and distortion—a language like “newspeak” from George Orwell’s 1984—has profoundly shaped public debate about nuclear technology since its inception. After World War II, nuclear developers used information-management techniques, including official secrecy and public relations, to promote what one called the “sunny side of the atom”—energy “too cheap to meter” that would supposedly power a new Golden Age. Such euphoric visions set the stage for one of the most extraordinary public-relations efforts in history: the selling of nuclear technology to the American public.

The original edition of Nukespeak, published by Sierra Club Books in 1982, was conceived in the wake of the first great nuclear plant accident at Three Mile Island. Breaking through the linguistic filter of the nuclear mindset, it carefully documented how nuclear developers confused their hopes with reality, covered up damaging information, harassed and dismissed scientists who disagreed with official policy, and generated false or misleading statistics to bolster their assertions.

Sadly, these developers also failed to learn from their mistakes—as this updated 30th anniversary edition of the book makes abundantly clear. Examining the critical events of the last three decades—including Chernobyl; nuclear proliferation thanks to the fiction of “Atoms for Peace”; the campaign to re-brand nuclear power as a clean, green solution to global warming; and the still-unfolding disaster at Japan’s Fukushima power plant—the new edition argues persuasively that “nukespeak” and the nuclear mindset continue to dominate public debate about nuclear weapons and nuclear power in a continuing attempt to seduce us into accepting the unthinkable.
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Product Details

  • ISBN-13: 9781578051939
  • Publisher: Sierra Club Books
  • Publication date: 10/4/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition description: Digital Only, 30th Anniversary Edition
  • Pages: 400
  • Sales rank: 1,076,229
  • File size: 648 KB

Meet the Author


Stephen Hilgartner is Associate Professor and Chair of the Department of Science and Technology Studies at Cornell University. His book Science on Stage: Expert Advice as Public Drama (Stanford University Press, 2000) won the 2002 Rachel Carson Prize from the Society for Social Studies of Science.

Richard C. Bell has served as New Media Director at the Democratic National Committee, vice president for communications at Worldwatch Institute, and blogmaster for John Kerry for President.

Rory O’Connor is co-founder and president of the international media firm Globalvision, Inc., and Board Chair of The Global Center, an affiliated nonprofit foundation. He has directed, written, and/or produced hundreds of television programs and films, and he is the author of Shock Jocks: Hate Speech & Talk Radio (AlterNet Books, 2008).
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