This book is a clever adaptation of the pop-up book. Rather than pages to turn, this cube shaped book unrolls as you count along from one to ten. The pictures have a lovely fluid movement to them and the illustrations are bright and cheerful. … This book appealed to the two-year-olds who loved the bright moving pictures, to the four-year-olds who liked the way that the book rolled out and back in. We all squealed with delight at the final surprise hidden in the centre of the book.