Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success

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If you take the time to read only one business book this year, I strongly encourage you to read NUTS!. —From the Foreword by Tom Peters

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NY 1996 Hard cover First edition. Second Printing New in new dust jacket. Signed by author. SIGNED Go Nuts! Kevin & Jackie Freiberg in silver ink. Gift Quality. Pristine. Fast ... Arrival. Brand New. Carefully packed in bubblewrap. Sewn binding. Cloth over boards. 288 p. Audience: General/trade. SIGNED Go Nuts! Kevin & Jackie Freiberg in silver ink. Gift Quality. Pristine. Fast Arrival. Brand New. Carefully packed in bubblewrap. 1st Edition 2nd Printing November 1996. Read more Show Less

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TX 1996 Hard cover First edition. September 1996 New in new dust jacket. Signed by author. Autographed by Jackie Freiberg. Gift Quality. Fast Arrival. Brand New. Sewn binding. ... Cloth over boards. 288 p. Audience: General/trade. Autographed by Jackie Freiberg. Gift Quality. Fast Arrival. Brand New. Read more Show Less

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Austin, Texas 1996 Hardcover First Edition & second printing, as stated New in new jacket ISBN: 1885167180. [4to] 363p. ill. (col. _illustrations and plates) notes. biblio. ... index. New in dj protected against wear and tear in Brodart Archival Mylar. Read more Show Less

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Overview

If you take the time to read only one business book this year, I strongly encourage you to read NUTS!. —From the Foreword by Tom Peters

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
Southwest Airlines began operating in 1971 with four planes serving three cities and with revenues of $2 million. In 1995, the company had 224 planes serving 45 cities and revenues of almost $3 billion. Moreover, the company has made a profit every year since 1973, one of the few airlines that can make that claim. The authors, a husband and wife who are partners in a San Diego consulting firm, attribute much of Southwest's success to the willingness of its management, led by chairman Herb Kelleher, to be innovative. Southwest's primary operating philosophy is low fares and lots of flights. To make this formula work, Southwest management has created a culture where employees are treated as the company's number one asset. The Freibergs list a number of things the airline management does to benefit its employees, including such programs as profit-sharing and empowering employees to make decisions. Southwest also mixes in New Age management techniques, such as celebrating different milestones, and letting love play a part in running the airline (the company's stock ticker symbol is LUV). The Freibergs state up front that their work is not an expos and make no apologies for presenting a very positive and optimistic view. While the success the airline has achieved is worthy of study, some critical analysis would have made for a more worthwhile presentation. Photos. 150,000 first printing; $300,000 ad/promo. (Nov.)
Library Journal
Business trainers and principals of their own consulting company, the Freibergs draw from personal interviews, surveys, and extensive research in telling the story of Southwest Airlines, which has been profitable for over 23 years at a time when the airline industry has been troubled with fare wars, layoffs, and soaring operating costs. The authors discuss Southwest's philosophy under the leadership of its dynamic and charismatic CEO, Herb Kelleher, who attributes the company's success to its outstanding customer service; low fares and maintenance (no meals are served, only nuts); short-haul, high-frequency, point-to-point service; and a belief that employees come first. "LUV," Southwest's New York Stock Exchange ticker symbol and past advertising theme, represents the caring character of the company, which the authors emphasize to the point of sounding corny. Several chapters conclude with brief summaries entitled "Success in a nutshell," which cover the eccentric elements of Southwest's corporate culture. Recommended for readers who like that style.Bellinda Wise, Nassau Community Coll. Lib., Garden City, N.Y.
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Product Details

  • ISBN-13: 9781885167187
  • Publisher: Bard Press TX
  • Publication date: 10/1/1996
  • Edition description: 1 ED
  • Pages: 288
  • Product dimensions: 6.72 (w) x 9.40 (h) x 1.18 (d)

Table of Contents

About the Authors
Foreword
Prologue
1 Nuts? ... You Decide 2
2 Goliath Meets David: The Battle to Get off the Ground 14
3 The Battle Heats Up: Innovations Forged in the Fires of Competition 28
4 A Maverick Emerges: The Creation of a Corporate Personality 36
5 Flying in the Face of Conformity: Dare to Be Disciplined, Reap the Rewards 48
6 "Professionals" Need Not Apply: Hire for Attitude, Train for Skills 64
7 Kill the Bureaucracy: Think Small, Act Fast 74
8 Act Like an Owner: Ask Questions, Think Results 96
9 Learn Like Crazy: Stay Fresh, Stretch to Grow 112
10 Don't Fear Failure: Be Creative, Color outside the Lines 128
11 One Great Big Family: Create a Legendary Culture 144
12 Keeping the Spirit Alive: Preserve What You Value 156
13 The Art of Celebrating Milestones: Revel in Your Accomplishments 174
14 Celebrating People with Big Hearts: Honor Those You Love 190
15 Still Nuts After All These Years: Make Work Fun 202
16 Luv: More Than Just a Ticker Symbol 216
17 Compassion for the Community: Give Back - It's the Right Thing to Do 234
18 Unconventional Advertising: Bending the Rules to Break a Great Story 246
19 Customers Come Second: And Still Get Great Service 268
20 Employees Come First: Great Service Begins at Home 282
21 Leaders Leading Leaders 298
22 Leadership from the Inside Out 312
23 Go Nuts! 320
Epilogue 328
Notes and Sources 330
Acknowledgments 347
Index 352
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted May 27, 2001

    Southwest Airlines Herb Keleher......genious, or 'Nuts'?

    A history of the airline that 'Herb built'....from the early days of the scantily clad hostess, to the ingenious 10 minute turn around, this book is a must for any aviation enthusiast! In a whimsical fashion, this biography explaines how Kelehers (Herb Keleher - CEO Southwest Airlines) off beat managerial style, combined with wit, guts, and lots of luck, propelled Southwest Airlines to their current standing as one of the Nations most well respected commercial air carriers! 'Nuts'.....or genious, its a real toss up (would you beleive Southwest Airlines began as chicken scratch on a cocktail napkin in a bar one evening)! Overall, I give it two thumbs up and highly recomend the likes of its pages to anyone striving to find insight to success in the modern aviation industry!

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