The Obvious: All You Need to Know in Business. Period.

Overview

The secrets to success in business arent secrets at all. Theyre obvious, so obvious that theyve mostly been taken for granted or ignored ? until now.

Weve all read the business allegories, the "how I did it" success stories, and yes, there's good advice to be found in their pages. But nowhere is the advice as pure, as simple, as elegant, as it is in The Obvious. Former CEO James Dale has compiled ingenious words to live by, lucid truths as likely to be found in a fortune cookie ...

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Overview

The secrets to success in business arent secrets at all. Theyre obvious, so obvious that theyve mostly been taken for granted or ignored — until now.

Weve all read the business allegories, the "how I did it" success stories, and yes, there's good advice to be found in their pages. But nowhere is the advice as pure, as simple, as elegant, as it is in The Obvious. Former CEO James Dale has compiled ingenious words to live by, lucid truths as likely to be found in a fortune cookie as an MBA textbook. And the beauty of it is, regardless of the job — from sales rep to department head to CEO — the same principles yield the same results, and theyre always effective. While all of Dale's advice is, well, obvious, it's implementation isnt. In The Obvious, Dale shares ways in which any businessperson can carry out these simple lessons and achieve success.

  • Show up.
  • Dont be a jerk.
  • Simple is better than complicated.
  • Tell the truth. (It's so rarely used, it's like a secret weapon.)
  • Bosses are not all idiots.
  • Dont look backward. There's nothing there.
  • Forgive and forget (or at least one out of two).
  • Trust someone besides yourself.
  • Start over tomorrow, but dont do it the same way.
Entertaining, compelling, and commonsensical, The Obvious is all you need to know. Period.
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Editorial Reviews

From the Publisher
"Alan Sklar's vocal wit and flawless cadences imbue power and majesty to this little work.... This is a book for everyone." —-AudioFile
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Product Details

  • ISBN-13: 9781401303211
  • Publisher: Hyperion
  • Publication date: 6/5/2007
  • Pages: 208
  • Sales rank: 1,414,860
  • Product dimensions: 0.69 (w) x 5.50 (h) x 8.50 (d)

Meet the Author

James Dale is the former president and CEO of advertising agency W.B. Doner & Co., whose clients included British Petroleum, Chiquita, Coca Cola, John Hopkins University, and the Baltimore Sun. The cowriter of Bullies, Tyrants, and Impossible People: How to Beat Them Without Joining Them, among other books, Dale is the co-founder of the business consulting firm Richlin/Dale LLC. He lives in Maryland with his wife and they are the parents of three children.

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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted May 18, 2008

    My favorite business book!

    One of my favorite all-time favorite business books! May be 'obvious', but in today's world of information overload, this book is a much needed reminder of how to succeed by keeping it simple and smart. Read by Alan Sklar -- he has an awesome voice and keeps the listener engaged. Highly recommend!

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  • Anonymous

    Posted June 29, 2007

    A Must Have If You Want To Make Things Happen

    Should be required reading for anyone who comes into contact with another human being. The Obvious is the handbook for better business practices. Concise, to the point, immediately useful and fun to read. Mr. Dale shares his business philosophy with us and successfully merges it with case studies of heavy hitters in business. The result is a 229 page smart bomb with universal principles and a clear message to do no evil. I¿m in the sales and hospitality industry(have read many of the popular books) and everyone I speak to agrees that people are starving for good service. The Obvious addresses this famine with obvious but often absent four star service. The first page of Chapter 1 says there are enormous opportunities and rewards for anyone who¿s willing to give people what they want. I know, I know, it¿s obvious, but it¿s a superb way to excite you and compel you to read on. Mr. Dale knows that business is ever-changing today and he encourages you to go ahead and reinvent it. Chapter 14 is ¿Imagine You Worked for You.¿ What an unusual and provoking way to take stock of yourself. The Obvious is just the right size, too, so it¿s very portable. It¿s a must-have for your personal and professional growth. Read it, share it, practice it, feel better about yourself, move ahead, stand out, be memorable, build sound relationships and reap the rewards. I love this book! I¿m giving it 5 stars.

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  • Anonymous

    Posted June 8, 2007

    No more secrets....

    Guess what? The secrets to business success aren¿t secret. They¿re the things my parents, grandparents, and teachers have been saying for as long as I remember.¿ That¿s what The Obvious is all about ¿ common sense. It¿s the only business book everyone needs on their bookshelf.

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Sort by: Showing all of 3 Customer Reviews

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