The Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months / Edition 1

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Overview

Welcome to the information marketing industry - a little-known industry of entrepreneurs, most working only part-time hours and netting seven-figure profits.

Info-marketers gather information and sell it in convenient forms to people who need it. The topics include everything imaginable from better sex, to teaching parrots to talk, to gardening, to investing in real estate, to running businesses. In addition to an easy 9-step process for you to create your own info-business, this book profiles 29 info-marketers, reveals their businesses strategies, marketing materials and business documents so you can have the tools you need to duplicate their success.

How a Real Estate Millionaire Gets His Customers to Do the Selling for Him ….. Page 159

How One Ex-Salesman, Ex-Law Enforcement Officer, Ex-Company Owner Turned Surplus Junk Into a Million-Dollar Info-business ….. Page 28

A High School Kid Built a Business and Earned More Than His College Professors ….. Page 32

A Direct Sales Process That Turned Into an Info-Business ….. Page 35

The 40 Ways to Make Money With Information Products ….. Page 41

The Quick Way to Determine the Selling Price of Information Products …. Page 43

How Simple Changes Multiplied a Product's Sales Price 4Times …. Page 51

How a Professional Speaker Got Off the Road and Built a Million-Dollar Business She Could Run From Her Home Office …. Page 53

Blinded and Handicapped by Multiple Sclerosis, One Info-Marketer Used His Disability to Build a Successful Info-Business …. Page 59

What a Successful Veterinarian Did to Get Veterinarians From Around the World to Buy His Marketing Strategies …. Page 62

How an Info-Marketer From a Small Town in Kansas (population 565) Built an International Business …. Page 72

Someone Who Teaches Men How to Get Women to Approach Them for Dates …. Page 76

An Australian Built a Business Teaching Salons How to Book More Appointments, and He's Never Owned a Salon Before …. Page 81

How an Info-Marketer Used His Products to Create a Professional Speaking Business Earning Him $10,000.00 per Gig …. Page 89

How a Mom From New York Built a Business From Her Home That Kept Bill Collectors Away and Gave Her Family the Extra Money for a Great Lifestyle …. Page 101

What an Info-Marketer Did With No Knowledge and No Customers to Build a Million-Dollar Business Within a Year …. Page 149

What to Say to Get Customers to Believe That You Really Do Offer High Quality Products …. Page 121

Information Marketing is responsive to and fueled by the ever-increasing pressure on peoples' time. Businesspeople and consumers alike need information provided to them in convenient forms, and in some cases, need an extension of it; methods and strategies that might merely have been taught to them 10 years ago are now done for them. The Information Industry encompasses products like traditional books, audio programs, videos or DVD's that you might buy in a store, from a catalog, or online; magazines, newsletters, e-books, membership websites, teleseminars and webinars, telecoaching programs, and seminars and conferences; and combinations thereof. Much of this business is conducted by lone wolf, small, quiet operators, many with home-based businesses, most with zero to no more than a few employees, most working only part-time hours and most netting 7-figure profits.

Dan Kennedy

Dan is widely acknowledged as the leader in developing the modern information marketing industry. Certainly more people have gone from zero to multimillion-dollar info-businesses under his guidance than by any other means or mentor, and virtually every significant breakthrough in this industry in the last decade has come from Dan and his clients, including the now common continuity and forced continuity approaches, the ascension model, every means of selling high-priced coaching, boot camp add-on days, contests to promote coaching, and on and on and on. To learn how to use Dan’s most recent breakthrough, info-marketers each paid $12,000.00 to attend a three-day briefing. Four different info-marketers pioneering this newest business model each went from zero to over $1 million in income within 12 months. Dan is the author of nine business books, including his newest, No B.S. Time Management for Entrepreneurs, available in bookstores or from online booksellers. Additional information and free chapter previews are available at www.NoBSBooks.com. Included with the book is a coupon for a free kit of peak personal productivity tools. Dan is also a busy entrepreneur, consultant, speaker, and direct-response advertising copywriter. Info is available at www.DanKennedy.com.

Bill Glazer

Bill entered the information marketing field at Dan Kennedy’s urging. As a famously successful owner of menswear stores, Bill began in that niche and quickly built his BGS MARKETING to a million-dollar-plus information business. Today, BGS provides "advertising tool kits," marketing, and training to 47 different retail niches, and its Outside the Box Advertising newsletter has over 3,700 subscribers throughout the United States, Canada, and 16 other nations. Bill so adeptly and thoroughly mastered every aspect of information marketing, and ran such a well managed info-business, that in 2004 Dan handpicked him as his successor and sold the No B.S. Marketing Letter and the membership business to him. Bill has multiplied its size; instituted the most progressive forced continuity marketing systems, online marketing, and affiliate programs; and now manages the original newsletter, a second newsletter - Gold+ telecoaching, Internet telecoaching, and this year, three coaching groups. There is also www.DanKennedyWebstore.com, itself generating revenues in the millions of dollars. Bill operates several coaching groups, one exclusively for info-marketers and three other groups serving multiple types of business owners.

Robert Skrob

For 13 years Robert has created and promoted trade associations and has consulted within that industry. His business, Membership Services Inc., is a successful association management company with dozens of associations serving different industries. His experience in multiple industries has given him unique insights into building info-marketing businesses, and he has created several info-businesses within different industries. In addition to running his businesses, he provides coaching, marketing, consulting, and copywriting services to info-marketers.

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Product Details

  • ISBN-13: 9781599181400
  • Publisher: Entrepreneur Press
  • Publication date: 9/26/2007
  • Edition description: Paperback & CD
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 5.50 (w) x 7.50 (h) x 0.87 (d)

Meet the Author

Dan Kennedy

Dan is widely acknowledged as the leader in developing the modern information marketing industry. Certainly more people have gone from zero to multimillion-dollar info-businesses under his guidance than by any other means or mentor, and virtually every significant breakthrough in this industry in the last decade has come from Dan and his clients, including the now common continuity and forced continuity approaches, the ascension model, every means of selling high-priced coaching, boot camp add-on days, contests to promote coaching, and on and on and on. To learn how to use Dan’s most recent breakthrough, info-marketers each paid $12,000.00 to attend a three-day briefing. Four different info-marketers pioneering this newest business model each went from zero to over $1 million in income within 12 months. Dan is the author of nine business books, including his newest, No B.S. Time Management for Entrepreneurs, available in bookstores or from online booksellers. Additional information and free chapter previews are available at www.NoBSBooks.com. Included with the book is a coupon for a free kit of peak personal productivity tools. Dan is also a busy entrepreneur, consultant, speaker, and direct-response advertising copywriter. Info is available at www.DanKennedy.com.

Bill Glazer

Bill entered the information marketing field at Dan Kennedy’s urging. As a famously successful owner of menswear stores, Bill began in that niche and quickly built his BGS MARKETING to a million-dollar-plus information business. Today, BGS provides "advertising tool kits," marketing, and training to 47 different retail niches, and its Outside the Box Advertising newsletter has over 3,700 subscribers throughout the United States, Canada, and 16 other nations. Bill so adeptly and thoroughly mastered every aspect of information marketing, and ran such a well managed info-business, that in 2004 Dan handpicked him as his successor and sold the No B.S. Marketing Letter and the membership business to him. Bill has multiplied its size; instituted the most progressive forced continuity marketing systems, online marketing, and affiliate programs; and now manages the original newsletter, a second newsletter - Gold+ telecoaching, Internet telecoaching, and this year, three coaching groups. There is also www.DanKennedyWebstore.com, itself generating revenues in the millions of dollars. Bill operates several coaching groups, one exclusively for info-marketers and three other groups serving multiple types of business owners.

Robert Skrob

For 13 years Robert has created and promoted trade associations and has consulted within that industry. His business, Membership Services Inc., is a successful association management company with dozens of associations serving different industries. His experience in multiple industries has given him unique insights into building info-marketing businesses, and he has created several info-businesses within different industries. In addition to running his businesses, he provides coaching, marketing, consulting, and copywriting services to info-marketers.

Read More Show Less

Customer Reviews

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  • Anonymous

    Posted October 8, 2007

    A reviewer

    Well, I have to say that I have purchased and READ 'more than once' EVERY book by Dan Kennedy. Yes, he is THAT good. His partnership in this book with Bill and Robert was exactly what I expected: nothing short of incredible. If you are in the info-marketing business, or if you are in ANY business and you are looking for more ways to leverage what you know to make MORE MONEY, this book is a MUST HAVE. Working My Way, B. Michelle Pippin Moms Work Women Who WOW

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 8, 2007

    A must-read for anyone who has ever thought of getting rich in the info-selling business!

    Dan Kennedy, Bill Glazer, and Robert Scrob's new book is THE BIBLE for getting rich in the very lucrative, but often misunderstood world of selling information. This book lives up to it's title! It really is 'THE OFFICIAL GET RICH GUIDE TO INFORMATION MARKETING!' Although I have been in the info-marketing world since 1988, I AM ALREADY DISCOVERING MANY SECRETS IN THIS BOOK I NEVER KNEW BEFORE! If this book would have been around back when I first got started, I'd EASILY be worth several million dollars more than I am now... If you are serious about turning small sums of money into A HUGE FORTUNE, then you must not only buy an read this book, but you need to own SEVERAL COPIES because YOU WILL READ THEM SO MUCH you'll wear them out! This is a must-read for anyone who has ever thought of getting rich in the info-selling business. Bravo Dan, Bill and Robert!!! T.J. Rohleder, Co-Founder of M.O.R.E. Incorporated (an Info-Marketing Company)

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted October 14, 2007

    Information Marketing - The Best Business on Earth!

    This is an excellent introduction to anybody who is in, or wants to get in the highly lucrative business of Information Marketing. A basic step-by-step plan and overview of what an info marketing business looks like as well as several case studies of successful info marketers is excellent for newcomers and seasoned veterans as well. I would have liked to see more fully Internet based profiles. An must read for any serious intnernet and information marketer.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted March 4, 2008

    Worthit if you're just starting or seeking inspiration

    This book is worth it if you are new to information marketing or you've been in the field for some time and need something to prove to you that information marketing is a great business to be in. At times it's just a little bit too heavy on trying to sell you on the author's products and services ... but that is what information marketing is ll about! Recommended reading if you belong to the 2 groups I mentioned above. Have a nice day!

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  • Anonymous

    Posted October 31, 2007

    YOU have information others will pay you for!

    9 years ago I started a mortgage related information business that has since generated many millions of dollars. But, I made s-o-o many mistakes I could have avoided if I'd had this great 'text' book. Everyone has an information product they can/could create... Do it the easy way -- READ THIS BOOK! Reed Hoisington Mentor to Mortgage Company Owners

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  • Anonymous

    Posted October 1, 2007

    Incredible!

    Purchasing and reading it will bring knowledge and power. Implementing it will bring wisdom and profits. This one is a MUST for anyone considering this business.

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  • Anonymous

    Posted October 4, 2007

    A must-have for anyone who wants to make money

    This is THE book on information marketing. A must have for anyone who wants to make money, because everyone, no matter what your business, should be involved in information marketing.

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  • Anonymous

    Posted October 14, 2007

    A reviewer

    'This book is great! I put to use the strategies discussed, and created at multi-million dollar per year 'information marketing' business of my own in just 12 months! The book comes with a great audio CD too!'

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    Posted May 27, 2010

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    Posted November 8, 2009

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