Official Online Marketing with NetScape Book

Official Online Marketing with NetScape Book

by Greg Holden, Holden
     
 

Create instant marketing. Eliminate runaway paper and printing costs. Automate market research and customer service. How? With Netscape Navigator - marketing muscle you can begin flexing today with this easy-to-follow guide. Create effective HTML publications - write, organize, design, and distribute zines, newsletters, and home pages; include graphics, sound, and… See more details below

Overview

Create instant marketing. Eliminate runaway paper and printing costs. Automate market research and customer service. How? With Netscape Navigator - marketing muscle you can begin flexing today with this easy-to-follow guide. Create effective HTML publications - write, organize, design, and distribute zines, newsletters, and home pages; include graphics, sound, and animation in e-mail messages; add GIF animations, applets, frames, and tables to HTML pages. Maximize your marketing with e-mail - use e-mail and mailing lists to reach specific markets, send information automatically, compile customer lists, and gather information; incorporate eye-catching, interactive HTML into your e-mail. Develop one-to-one relationships that build your business - find out more about your customers through e-mail and HTML tables; provide instant customer service over the Net; create customized, personal news for your audience; distribute instant company news and updates to customers worldwide. Level the playing field - use low-cost electronic marketing techniques to create visibility that rivals larger competitors; learn the secrets of compelling content that brings readers back for more.

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Product Details

ISBN-13:
9781566044530
Publisher:
Ventana Communications Group, Incorporated
Publication date:
07/28/1996
Pages:
544
Product dimensions:
7.43(w) x 9.28(h) x 1.35(d)

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