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Moore entwirft eine neue Management-Agenda f?r das Internet-Zeitalter. Ein brillantes Navigationssystem, um die Tanker der Old Economy erfolgreich durch das Minenfeld der Dot.coms zu steuern.

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Moore entwirft eine neue Management-Agenda für das Internet-Zeitalter. Ein brillantes Navigationssystem, um die Tanker der Old Economy erfolgreich durch das Minenfeld der Dot.coms zu steuern.

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Editorial Reviews

From the Publisher
"Empfehlenswert." Wirtschaftswoche, 08.11.2001
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Product Details

  • ISBN-13: 9783409117456
  • Publisher: Gabler Verlag
  • Publication date: 4/27/2001
  • Language: German
  • Edition description: 2001
  • Edition number: 1
  • Pages: 365

Meet the Author

Geoffrey A. Moore ist Präsident der international tätigen Unternehmensberatung "The Chasm Group" im kalifornischen Palo Alto. Seine Firma berät Unternehmen bei Marktforschung, Strategieentwicklung und Implementierung von Organisationsstrukturen. Er ist Autor so erfolgreicher Bücher wie "Das Tornado-Phänomen" (Gabler 1996).

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Table of Contents

Neue Strategien, um Wettbewerbsvorteile zu erzielen und zu erhalten

Neue Koordinaten, um Management-Teams auf Kurs zu bringen

Blaupausen für Blue-Chips, um der zu begegnen

Modelle organisatorischen Wandels für jedes Stadium der Marktentwicklung

Der Rolle einer Kultur der raschen Reaktion auf weltweiten Wandel

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