On Deadline: Managing Media Relations / Edition 2

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Overview

"Based on decades of real-world experience, the authors present straightforward, practical advice on all aspects of media relations, supplemented with ideas and ideals of other experts. They begin with the major trends in media relations. They then discuss the changing definition of news and how it gets to the pubic; goals and objectives and how to track them; crisis communication; ethics; and the counselor role of the media relations professional. The effects of changes in technology, including the Internet, and globalization are threaded throughout the text." With a clear and fast-moving style, the fourth edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organization's results.
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Editorial Reviews

Booknews
Advice on managing media relations from the authors' combined six decades of experience as public relations practitioners in the corporate and nonprofit worlds. This third edition includes expanded coverage of international public relations, new information on how the Internet has affected the practice of media relations and thoughts on effective use of the media to change opinions and behaviors. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780881338010
  • Publisher: Waveland Press, Inc.
  • Publication date: 5/28/1994
  • Edition description: Older Edition
  • Edition number: 2
  • Pages: 239

Table of Contents

1 Technology, tabloids and trends : how the new media world is changing your job 1
2 Getting started : setting up your program 11
3 News : what it is and how it gets to the public 25
4 Tools of the trade : from ANRs to white papers 43
5 Reporters : helping them meet their objectives 65
6 Spokespersons : training and briefing them for their role 95
7 Ethics : what's happened to the golden rule? 117
8 Media events : how to make them work for you 131
9 Going global : how to manage international media relations 153
10 Crisis planning : how to anticipate and manage emergency situations 183
11 Measurement/evoluation : how to know if your program is working 193
12 The future : expanding your counselor role 203
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