On Deadline: Managing Media Relations / Edition 5

On Deadline: Managing Media Relations / Edition 5

by Carole M. Howard, Wilma K. Mathews
     
 

"Based on decades of real-world experience, the authors present straightforward, practical advice on all aspects of media relations, supplemented with ideas and ideals of other experts. They begin with the major trends in media relations. They then discuss the changing definition of news and how it gets to the pubic; goals and objectives and how to track them; crisis… See more details below

Overview

"Based on decades of real-world experience, the authors present straightforward, practical advice on all aspects of media relations, supplemented with ideas and ideals of other experts. They begin with the major trends in media relations. They then discuss the changing definition of news and how it gets to the pubic; goals and objectives and how to track them; crisis communication; ethics; and the counselor role of the media relations professional. The effects of changes in technology, including the Internet, and globalization are threaded throughout the text." With a clear and fast-moving style, the fourth edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organization's results.

Product Details

ISBN-13:
9781478603405
Publisher:
Waveland Press, Inc.
Publication date:
03/05/2013
Edition description:
New Edition
Pages:
256
Product dimensions:
6.00(w) x 8.90(h) x 0.60(d)

Table of Contents

1Technology, tabloids and trends : how the new media world is changing your job1
2Getting started : setting up your program11
3News : what it is and how it gets to the public25
4Tools of the trade : from ANRs to white papers43
5Reporters : helping them meet their objectives65
6Spokespersons : training and briefing them for their role95
7Ethics : what's happened to the golden rule?117
8Media events : how to make them work for you131
9Going global : how to manage international media relations153
10Crisis planning : how to anticipate and manage emergency situations183
11Measurement/evoluation : how to know if your program is working193
12The future : expanding your counselor role203

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