On Deadline: Managing Media Relations / Edition 2

On Deadline: Managing Media Relations / Edition 2

by Carole M. Howard, Wilma K. Mathews
     
 

ISBN-10: 088133801X

ISBN-13: 9780881338010

Pub. Date: 05/28/1994

Publisher: Waveland Press, Inc.

Product Details

ISBN-13:
9780881338010
Publisher:
Waveland Press, Inc.
Publication date:
05/28/1994
Edition description:
Older Edition
Pages:
239

Table of Contents

Forewordix
Prefacexiii
Acknowledgmentsxix
1Technology and Tabloids: How the New Media World Is Changing Your Job1
2Getting Started: Setting Up Your Program11
3News: What It Is and How It Gets to the Public29
4Tools of the Trade: From News Releases to Background Briefings47
5Reporters: Helping Them Meet Their Objectives69
6Spokespersons: Training and Briefing Them for Their Role105
7Ethics: The Golden Rules of Media Relations133
8Media Events: How to Make Them Work for You147
9Going Global: How to Manage International Media Relations187
10Crisis Planning: How to Anticipate and Manage Emergency Situations215
11Measurement/Evaluation: How to Know if Your Program Is Working271
12The Future: Expanding Your Counselor Role283
Notes323
Bibliography335
Index337

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