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More About This Textbook
Overview
This definitive examination of a contemporary social issue asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers?
Divided into four parts, the book reviews research on media violence; re-examines existing theories of media violence; considers methodological tools used to assess media, and introduces the concept of Lineation Theory, a perspective and new theoretical approach explaining media violence.
Editorial Reviews
Media Ethics
"This solid work of scholarship not only reviews existing theories of media violence, including effects of exposure to violence and data on violent television content, but it carefully leads the reader through a 'reconceptualizing' process (including chapters on violence, schema and context, levels of analysis, development, effects, risk and the industry's perspective) and rethinking of effects and content analysis methodology. "MEDIA ETHICS
"This solid work of scholarship not only reviews existing theories of media violence, including effects of exposure to violence and data on violent television content, but it carefully leads the reader through a 'reconceptualizing' process (including chapters on violence, schema and context, levels of analysis, development, effects, risk and the industry's perspective) and rethinking of effects and content analysis methodology."Booknews
After reviewing over 40 years of research on media violence, Potter (communications, Florida State U.) proposes re-conceptualizing the theories, focusing on violence, context, levels of phenomena, human development, effects, risks, and the media industry. He introduces his Lineation Theory, a new approach for explaining media violence. Annotation c. Book News, Inc., Portland, OR (booknews.com)Product Details
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Table of Contents
Overview and Introduction PART ONE: REVIEWING Theories of Media Violence Effects of Exposure to Media Violence Violent Content on Television PART TWO: RECONCEPTUALIZING Violence Schema and Context Levels of Analysis Development Effects Risk The Industry's Perspective PART THREE: RETHINKING METHODOLOGY Effects Methodologies and Methods Content Analysis of Media Violence PART FOUR: LINEATION THEORY Axioms and Dictionary Propositions