On Our Own Terms: Portraits of Women Business Leaders / Edition 1

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The press-dubbed "Decade of the Woman" has concentrated on political and social achievements of American women. In a quieter, but equally vital arena, women have been wielding their influence in the business world for some time. Yet, their accomplishments go largely unnoticed by the press, robbing the public in general - and aspiring women in particular - of much needed role-models. On Our Own Terms fills the information vacuum by providing a look into the lives of fifteen highly successful business women. The women selected represent a cross-section of American women in ethnicity, age, geography, and business experience. All of these women have had to make sacrifices to meet the challenges along their diverse routes to leadership. Rather than relying on the traditional business school model of how to succeed in the workplace, each of these women has invented her own path to success by drawing on the unique resources available to her - from her natural talents, instincts, and passions, to family values, ethnic heritage, and distinctive approaches to business and life.

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Editorial Reviews

Library Journal
The 15 women executives profiled here are intended as role models, so they are seen primarily through their own eyes. About half of each entry consists of direct quotes from the profilee. These are interspersed with comments by the authors (Enkelis is a photographer, Olsen an art director, Lewenstein an editor), with flattering photographs taken by Enkelis. Some names, such as Wilma Mankiller, principal chief of the Cherokee Nation, may be familiar from the news, but most will not. These women have encountered problems such as divorce, difficulty in obtaining financing, or being discounted due to their gender, but the emphasis is on success and what they have done right. Coverage spans a variety of industries, including nonprofit. The graphics quality is noteworthy. Recommended to fill a gap in business collections because there is a relative dearth of literature providing positive portraits of women business leaders.-Sue McKimm, Cuyahoga Cty. P.L., Parma, Ohio
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Product Details

  • ISBN-13: 9781881052692
  • Publisher: Berrett-Koehler Publishers, Inc.
  • Publication date: 1/28/1995
  • Edition description: 1st ed
  • Edition number: 1
  • Pages: 168
  • Product dimensions: 7.97 (w) x 8.74 (h) x 0.50 (d)

Meet the Author

Enkelis is a freelance photographer.

Jane Applegate is the CEO of The Applegate Group, a multimedia communications and consulting company. She's an award-winning columnist and television producer, and a sought-after speaker.
Applegate has written and produced original programming for CNN, NBC, ABC, and Lifetime. She created and produced "Bloomberg Small Business" for the USA Network and served as the small business correspondent for Bloomberg Television.

The author of four books on entrepreneurial success, Jane has developed and executed innovative marketing programs for big and small companies. Her corporate clients have included: The New York Times, MasterCard, Sprint, Chase, Merrill Lynch, Assurant Employee Benefits and IBM, among others. Her smaller marketing clients include an art gallery, book publisher, cosmetics company and a professional violinist. She recently served as content director and moderator of the New York Times Small Business Summit and has spoken at the Vermont Venture Network.
She is also the author of "The Entrepreneur's Desk Reference."

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Table of Contents

Introduction: Women Who Chose Their Own Way to Business 1
Josie Natori, President, The Natori Company 8
Judy Koch Buchanan, President, RSP Manufacturing 18
Kathy Taggares, President, K. T.'s Kitchens 28
Dorothy Brunson, President and Chief Executive Officer Brunson Communications 40
Ruth M. Owades, President, Calyx & Corolla 50
Wilma Mankiller, Principal Chief, Cherokee Nation 60
Jane E. Shaw, President & Chief Operating Officer, Alza Corporation 72
Carmen Ashhurst, President & Chief Operating Officer, Rush Communications 82
Elaine Chao, President & Chief Executive Officer, United Way of America 92
Liz Minyard & Gretchen Minyard Williams, Cochairmen of the Board, Minyard Foods Stores, Inc 102
Kavelle Bajaj, President, I-Net 112
Dian Owen, Chairman of the Board, Owen Healthcare 124
Marjorie Silver, President, Pinsly Railroad Company 134
Carol Bartz, President, Chief Executive Officer, and Chairman of the Board, Autodesk, Inc 144
Index 154
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