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"When I go into a competitor’s store, I have thisuncontrollable urge to get whatever I need and get the heck out.With Target it’s more like, ‘Stick around for a while,relax.’"
If you’ve ever shopped at Target you’ve probably feltthe same way, roaming the aisles for an hour or two, enjoying thegreat merchandise, clean environment, and impeccable customerservice. But low prices and quality products aren’t the onlyfactors that distinguish Target from its competition. It’s the"human touch"which almost all other discount stores lacktodaythat draws people back to Target time and again.
Founded in 1962 by Minnesota-based department storeDayton’s, Target exploded in popularity during the mid-1990sand continues its success today. For over four decades, through itsedgy products, innovative store designs, memorable image campaigns,and remarkably generous philanthropy, Targetthe discountchain with the trademark bull’s-eyehas developed acult-like following among American shoppers. With exclusivemerchandising partnerships with designers such as Michael Graves,Mossimo, and Todd Oldham, "Tar-zhay," as some like to refer to oneof America’s most profitable retailers, has made it hip to bespare by selling bargains and cachet.
In On Target, award-winning business journalist Laura Rowleyskillfully uncoversthrough vivid firsthand stories, candidinterviews, and in-depth researchthe strategies, motivations,and leaders behind the Target phenomenon, and examines how theyhave led to such runaway success. You’ll go behind the cashregisters and down the aisles as Rowley takes a close look at:
On Target is the first behind-the-scenes look at the stunningsuccess of America’s hippest discount retailer. Bothinsightful and entertaining, On Target offers a rare glimpse into acompany that closed the gap between quality and costand indoing so created a concept that hit the bull’s-eye.
Chapter 1. The Target Difference.
Chapter 2. The Right Stuff.
Chapter 3. Inside the Mind of the Bargain Hunter.
Chapter 4. Advertising and Promotion.
Chapter 5. Service and Technology.
Chapter 6. The Legend of George Draper Dayton.
Chapter 7. The Next Generation.
Chapter 8. Management Excellence.
Chapter 9. Guides for Growth.
Chapter 10. Philanthropy.
Chapter 11. Challenges.
Appendix A. Target Corporation Financial Facts.
Appendix B. Target Corporation Historic Highlights.
Posted February 28, 2004
Steal the ideas of one of the greatest retailers and use them for your own business or life. Go on a tour through the aisles of this book and see things you will never see on a visit to the store. A must read for any great business leader or Target follower.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted April 15, 2003
This book is a must read for any one that is involved with marketing, management or trying to start and run a business. The ideas you can walk away with are wonderful. It is like a free consultation with some of the best in the business world.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.