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On Target: How the World's Hottest Retailer Hit a Bull's-Eye / Edition 1
     

On Target: How the World's Hottest Retailer Hit a Bull's-Eye / Edition 1

4.5 4
by Laura Rowley
 

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ISBN-10: 0471250678

ISBN-13: 9780471250678

Pub. Date: 03/31/2003

Publisher: Wiley

"When I go into a competitor’s store, I have this uncontrollable urge to get whatever I need and get the heck out. With Target it’s more like, ‘Stick around for a while, relax.’"
–Target customer

If you’ve ever shopped at Target you’ve probably felt the same way, roaming the aisles for an hour or two, enjoying

Overview

"When I go into a competitor’s store, I have this uncontrollable urge to get whatever I need and get the heck out. With Target it’s more like, ‘Stick around for a while, relax.’"
–Target customer

If you’ve ever shopped at Target you’ve probably felt the same way, roaming the aisles for an hour or two, enjoying the great merchandise, clean environment, and impeccable customer service. But low prices and quality products aren’t the only factors that distinguish Target from its competition. It’s the "human touch"–which almost all other discount stores lack today–that draws people back to Target time and again.

Founded in 1962 by Minnesota-based department store Dayton’s, Target exploded in popularity during the mid-1990s and continues its success today. For over four decades, through its edgy products, innovative store designs, memorable image campaigns, and remarkably generous philanthropy, Target–the discount chain with the trademark bull’s-eye–has developed a cult-like following among American shoppers. With exclusive merchandising partnerships with designers such as Michael Graves, Mossimo, and Todd Oldham, "Tar-zhay," as some like to refer to one of America’s most profitable retailers, has made it hip to be spare by selling bargains and cachet.

In On Target, award-winning business journalist Laura Rowley skillfully uncovers–through vivid firsthand stories, candid interviews, and in-depth research–the strategies, motivations, and leaders behind the Target phenomenon, and examines how they have led to such runaway success. You’ll go behind the cash registers and down the aisles as Rowley takes a close look at:

  • How the seeds for Target’s culture were planted in its unique retail history
  • How Target reinvented the discount store concept, carving a niche that would allow it to thrive even in the shadow of industry giant Wal-Mart
  • How Target’s best practices in management, merchandising, marketing, operations, and corporate giving have combined to make it one of the most successful retailers of the new millennium

On Target is the first behind-the-scenes look at the stunning success of America’s hippest discount retailer. Both insightful and entertaining, On Target offers a rare glimpse into a company that closed the gap between quality and cost–and in doing so created a concept that hit the bull’s-eye.

Product Details

ISBN-13:
9780471250678
Publisher:
Wiley
Publication date:
03/31/2003
Pages:
218
Sales rank:
1,321,681
Product dimensions:
6.14(w) x 9.21(h) x 0.56(d)

Table of Contents

Acknowledgments.

Introduction.

Chapter 1. The Target Difference.

Chapter 2. The Right Stuff.

Chapter 3. Inside the Mind of the Bargain Hunter.

Chapter 4. Advertising and Promotion.

Chapter 5. Service and Technology.

Chapter 6. The Legend of George Draper Dayton.

Chapter 7. The Next Generation.

Chapter 8. Management Excellence.

Chapter 9. Guides for Growth.

Chapter 10. Philanthropy.

Chapter 11. Challenges.

Appendix A. Target Corporation Financial Facts.

Appendix B. Target Corporation Historic Highlights.

Notes.

Index.

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On Target: How the World's Hottest Retailer Hit a Bullseye 4.5 out of 5 based on 0 ratings. 4 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Guest More than 1 year ago
Steal the ideas of one of the greatest retailers and use them for your own business or life. Go on a tour through the aisles of this book and see things you will never see on a visit to the store. A must read for any great business leader or Target follower.
Guest More than 1 year ago
This book is a must read for any one that is involved with marketing, management or trying to start and run a business. The ideas you can walk away with are wonderful. It is like a free consultation with some of the best in the business world.