On Target: How the World's Hottest Retailer Hit a Bull's-Eye

On Target: How the World's Hottest Retailer Hit a Bull's-Eye

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by Laura Rowley
     
 

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Praise For On Target

"A retailing dynasty, spanning a century and four generations, and still a hot-shot winner: that makes fascinating reading. Throw in legendary names, bare-knuckle business battles, and the discount wars, and you have a textbook that reads like a novel. On Target is a winner itself."
–— Stuart Varney, Contributor, FOX

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Praise For On Target

"A retailing dynasty, spanning a century and four generations, and still a hot-shot winner: that makes fascinating reading. Throw in legendary names, bare-knuckle business battles, and the discount wars, and you have a textbook that reads like a novel. On Target is a winner itself."
–— Stuart Varney, Contributor, FOX News Network

"An enlightening look at the history and culture of the Target Corporation, with compelling management lessons for all retailers."
–— Kevin Kelleher, Chief Financial Officer, Sony Music Entertainment

"On Target is the perfect book to read for inspiration on how to connect with the American consumer. It is an insightful study of a successful corporation and what made it that way. The book will become the 'bible' for a generation that wants to understand their own spending habits or tap into the culture of American retailing. Rowley artfully gets behind the business decisions that keep Target's products ahead of the curve and connecting emotionally with its customers. For anyone who considers themselves a creative, marketing, or innovative thinker, this is a rich read indeed."
–— Lucy Danziger, Editor in Chief, Self magazine

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Product Details

ISBN-13:
9781118039700
Publisher:
Wiley
Publication date:
12/22/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
218
File size:
0 MB

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