On the Fly: Executing Strategy in a Changing World

Overview

"On the Fly presents a model for allowing strategies to evolve in response to external changes, while still making use of the analytical tools that can help to predict the likely success of possible different actions. It addresses the importance of involving people at all levels of the organization while also acknowledging the importance of control and the different roles that strategists at different levels will need to play." Drawing on examples from a broad range of businesses - including British Airways, Hewlett-Packard, Pfizer, and Sun
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Overview

"On the Fly presents a model for allowing strategies to evolve in response to external changes, while still making use of the analytical tools that can help to predict the likely success of possible different actions. It addresses the importance of involving people at all levels of the organization while also acknowledging the importance of control and the different roles that strategists at different levels will need to play." Drawing on examples from a broad range of businesses - including British Airways, Hewlett-Packard, Pfizer, and Sun Microsystems - Wall describes a wide variety of innovative approaches that meet the needs of both companies and their customers. At the same time, he offers concrete guidelines for encouraging creativity while containing risk, and for maintaining strategic focus while still achieving maximum flexibility.
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Editorial Reviews

Soundview Executive Book Summaries
Management consultant and author Stephen Wall uses examples from many industries to describe several innovative ways businesses, including airlines, pharmaceuticals and computers, can succeed through strategy development. His business model focuses on two-way communication, continuous learning and fluid processes. On the Fly presents guidelines for encouraging creativity while containing risk, and maintaining strategic focus while achieving maximum flexibility. Wall also addresses the importance of involving all employees in the plan for action. Copyright © 2004 Soundview Executive Book Summaries
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Product Details

  • ISBN-13: 9780471464846
  • Publisher: Wiley
  • Publication date: 1/9/2004
  • Edition number: 1
  • Pages: 240
  • Product dimensions: 6.40 (w) x 9.10 (h) x 1.00 (d)

Table of Contents

Preface
I Creating a Strategy-Making Organization
1 A New Approach to Strategy 3
2 Challenges in Strategy Making 27
3 The Dilemma of Empowerment 47
4 The Power of Improvisation 71
II The Individual Strategy Maker
5 Thinking like a Strategist 97
6 The Front-Line Strategist 125
7 The Strategy Integrator 145
8 The Strategic Leader 171
9 The Strategic Organization 201
Notes 219
Acknowledgments 231
Index 233
About the Author 240
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