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From the PublisherDavis Love III For all golfers, on every level, more strokes are lost from mental errors than physical ones. On the Sweet Spot is filled with helpful thoughts and good ideas. We all need this book!
Mihaly Csikszentmihalyi author of Flow: The Psychology of Optimal Experience An ambitious weaving together of spiritual enlightenment, the game of golf, and the functioning of the brain, in a personal narrative packed with original insights.
Herb Sendek North Carolina State basketball coach On the Sweet Spot is an extraordinary book on the connection between peak athletic performance and higher awareness. I've seen Dr. Keefe provide great benefit to athletes for years, and I'm tremendously impressed with how clearly his concepts come through on every page. I heartily recommend this book to any golfer, athlete, or anyone who has always wondered about the source of excellence in all of us.
Daniel Weinberger, M.D. Chief of Clinical Brain Disorders Branch, National Institute of Mental Health Athletes know that sport is all about the mind, and golf is the ultimate mind game of sports. Richard Keefe has taken the mind and the muscle aspects of golf and put them solidly in the mainstream of modern brain science. For weekend duffers and professional athletes, he has written an entertaining and richly informative work about how the brain processes information to help the ball get to the hole. For students of neuroscience, the book explores how complex principles of brain organization and function translate into a successful skill. Dr. Keefe has managed to build a unique bridge from some of the most exciting new developments in the science of the brain to some of the most frustrating aspects of trying to hit a golf ball.