Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler

Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler

4.3 9
by Bill Vlasic
     
 

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Once Upon a Car is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightful

Overview

Once Upon a Car is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies’ failures have had on the overall economy, and more importantly what they have done to people’s lives.  Relevant and thought-provoking, Once Upon a Car is an unforgettable journey deep inside this quintessentially American industry.

Product Details

ISBN-13:
9780062042224
Publisher:
HarperCollins Publishers
Publication date:
10/04/2011
Sold by:
HARPERCOLLINS
Format:
NOOK Book
Pages:
416
Sales rank:
238,085
File size:
2 MB

Meet the Author

An award-winning business reporter with more than fifteen years of experience specializing in the automotive industry, Bill Vlasic is currently the Detroit bureau chief for the New York Times. The coauthor of Taken for a Ride, Vlasic is a winner of the Gerald Loeb Award for excellence in financial journalism and has been recognized for his reporting and investigative journalism by the Associated Press and the Society of American Business Editors and Writers.

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Once upon a Car 4.3 out of 5 based on 0 ratings. 9 reviews.
Anonymous More than 1 year ago
This book was informative, entertaining and provided a real "behind the scenes" look at Detroit's automobile crisis and how it rebounded. Many thought the government bailout was the only reason GM and Chrysler survived... not so. Excellent material; Mr. Vlasic did his research well!!!
Gearhead_56 More than 1 year ago
Just finished this excellent expose on the domestic car industry by Bill Vlasic. The author takes a plain speaking approach to understanding the key characters that both created and worked through the recent domestic auto crisis. From Rick Wagoner's refusal to acknowledge a crisis to Alan Mulally's heroic efforts, this is the kind of book you don't want to put down. I smell movie rights...
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
I enjoyed a thorough, straight-up discussion of recent events in the auto industry and in our country. It treated the subject objectively and I gained insight into the issue in a new way. I really enjoyed this read -
Anonymous More than 1 year ago
Anonymous More than 1 year ago
TEST NOOKUSER More than 1 year ago
Good read enjoyed the story
Anonymous More than 1 year ago
I enjoyed this book a lot. If you are interested in cars, and or the usa economy, then this is for you. The book covers greed, incompetence and lack of foresight. Nice plain and simple words. I agree with the other reviewer, when do they start to shoot the film? George Clooney plays Bob Lutz, Michael Douglas Alan Mullaly.