One Click: Jeff Bezos and the Rise of Amazon.com

by Richard L. Brandt Narrated by Neil Shah

Overview

An insightful look at how Amazon really works and how its founder and CEO makes it happen

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.

Editorial Reviews

From the Publisher

Richard Brandt compellingly profiles one of the greatest Internet executives of the era.”
—Stephen Leeb, author of The Oil Factor and Red Alert

“Brandt is an award-winning magazine writer and he has the classic U.S. journalist’s approach—meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it—just like shopping on Amazon.”
—Management Today

JANUARY 2012 - AudioFile

With a workmanlike performance, Neil Shah delivers a cursory examination of the founder and CEO of amazon.com. Shah’s tedious staccato delivery does not provide the characterizations or varied intonation necessary to give this interesting story an engaging delivery. Bezos’s ruthless business sense is explained within the context of his fierce focus on superb customer service—even at the expense of potential profits in the early years. The content is a solid introduction to amazon.com and the genius who created it. However, Shah’s narration does not assist in making this more than a surface examination. W.A.G. © AudioFile 2012, Portland, Maine

Product Details

BN ID:	2940169517606
Publisher:	Blackstone Audio, Inc.
Publication date:	10/27/2011
Edition description:	Unabridged

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