The One Page Business Plan / Edition 3

The One Page Business Plan / Edition 3

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by Jim Horan
     
 

Bankers require them. Business educators advocate them. Consultants make their living writing them. And venture capitalists won't give you the time of day without one... but most entrepreneurs or small business owners can't or won't write a business plan; it's just too difficult. Until now! See more details below

Overview

Bankers require them. Business educators advocate them. Consultants make their living writing them. And venture capitalists won't give you the time of day without one... but most entrepreneurs or small business owners can't or won't write a business plan; it's just too difficult. Until now!

Product Details

ISBN-13:
9781891315091
Publisher:
One Page Business Plan Company
Publication date:
03/28/2004
Series:
One Page Business Plan Series
Edition description:
Toolkit CD Included
Pages:
98
Sales rank:
370,600
Product dimensions:
8.46(w) x 10.96(h) x 0.28(d)

Meet the Author

Table of Contents

Introduction16
The One Page Business Plan17
Uses of the One Page Business Plan19
The Power and Magic of Writing20
Modeling the New Idea23
Interview Exercise24
Why a One Page Business Plan Works25
Building a Business Is a Journey27
The Vision Statement28
Brainstorm Exercise: Creating the Company You Want30
Interview Exercise32
Focus Exercise: Crafting Your Vision Statement33
Examples of Vision Statements34
Feedback Exercise36
Summarize37
The Mission Statement38
Brainstorm Exercise: What's in it for the customer and you?40
Interview Exercise42
Focus Exercise: Crafting Your Mission Statement43
Examples of Mission Statements44
Feedback Exercise46
Summarize47
The Objectives48
Brainstorm Exercise: What accomplishments would you like to celebrate?50
Brainstorm Exercise: Where does success come from? What will it look like?51
Focus Exercise: What targets will you aim for?52
Focus Exercise: What does this business need to accomplish?54
Focus Exercise: Crafting Meaningful Objectives55
Examples of Objectives56
Summarize57
The Strategies58
Brainstorm Exercise: Key Elements to Building Your Business60
Decide Which Strategies Are Appropriate for Your Business60
Research Exercise61
Focus Exercise: Who are your customers? How will you promote and sell to them?62
Brainstorm Exercise: What's working in your company?64
Focus Exercise: Critical Issues Examination65
Focus Exercise: How do we get from here to there?66
Focus Exercise: Crafting Meaningful Strategies67
Examples of Strategies68
Summarize69
The Plans70
Brainstorm Exercise: Business-Building Projects72
Focus Exercise: Integrating Objectives, Strategies, and Plans74
Focus Exercise: Crafting Meaningful Plans75
Examples of Plans76
Summarize77
You Did It!78
Polishing Checklist80
Putting the Plan into Action81
One Page Business Plan Samples83

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