The One Page Business Plan / Edition 3

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More About This Textbook


Bankers require them. Business educators advocate them. Consultants make their living writing them. And venture capitalists won't give you the time of day without one... but most entrepreneurs or small business owners can't or won't write a business plan; it's just too difficult. Until now!
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Product Details

  • ISBN-13: 9781891315091
  • Publisher: One Page Business Plan Company
  • Publication date: 3/28/2004
  • Series: One Page Business Plan Series
  • Edition description: Toolkit CD Included
  • Edition number: 3
  • Pages: 98
  • Sales rank: 387,669
  • Product dimensions: 8.46 (w) x 10.96 (h) x 0.28 (d)

Table of Contents

Introduction 16
The One Page Business Plan 17
Uses of the One Page Business Plan 19
The Power and Magic of Writing 20
Modeling the New Idea 23
Interview Exercise 24
Why a One Page Business Plan Works 25
Building a Business Is a Journey 27
The Vision Statement 28
Brainstorm Exercise: Creating the Company You Want 30
Interview Exercise 32
Focus Exercise: Crafting Your Vision Statement 33
Examples of Vision Statements 34
Feedback Exercise 36
Summarize 37
The Mission Statement 38
Brainstorm Exercise: What's in it for the customer and you? 40
Interview Exercise 42
Focus Exercise: Crafting Your Mission Statement 43
Examples of Mission Statements 44
Feedback Exercise 46
Summarize 47
The Objectives 48
Brainstorm Exercise: What accomplishments would you like to celebrate? 50
Brainstorm Exercise: Where does success come from? What will it look like? 51
Focus Exercise: What targets will you aim for? 52
Focus Exercise: What does this business need to accomplish? 54
Focus Exercise: Crafting Meaningful Objectives 55
Examples of Objectives 56
Summarize 57
The Strategies 58
Brainstorm Exercise: Key Elements to Building Your Business 60
Decide Which Strategies Are Appropriate for Your Business 60
Research Exercise 61
Focus Exercise: Who are your customers? How will you promote and sell to them? 62
Brainstorm Exercise: What's working in your company? 64
Focus Exercise: Critical Issues Examination 65
Focus Exercise: How do we get from here to there? 66
Focus Exercise: Crafting Meaningful Strategies 67
Examples of Strategies 68
Summarize 69
The Plans 70
Brainstorm Exercise: Business-Building Projects 72
Focus Exercise: Integrating Objectives, Strategies, and Plans 74
Focus Exercise: Crafting Meaningful Plans 75
Examples of Plans 76
Summarize 77
You Did It! 78
Polishing Checklist 80
Putting the Plan into Action 81
One Page Business Plan Samples 83
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