One Percenter: The Legend of the Outlaw Biker

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Overview

From the editor-in-chief of Easyriders magazine, One Percenter presents an unprecedented social analysis of American outlaw biker culture.
 
A longtime biker and self-proclaimed nonconformist, Dave Nichols is not a subtle man. “Bikers are the last wolves in a land of sheep,” he affirms—but the motivations of today’s biking culture stretch far back into the annals of human history. One Percenter: The Legend of the Outlaw Biker illuminates ...

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One Percenter: The Legend of the Outlaw Biker

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Overview

From the editor-in-chief of Easyriders magazine, One Percenter presents an unprecedented social analysis of American outlaw biker culture.
 
A longtime biker and self-proclaimed nonconformist, Dave Nichols is not a subtle man. “Bikers are the last wolves in a land of sheep,” he affirms—but the motivations of today’s biking culture stretch far back into the annals of human history. One Percenter: The Legend of the Outlaw Biker illuminates the origins of rebel mentality, which began far outside of cycling: with groups from the Mongols and Huns to the Vikings, from pirates to the gunslingers of the Old West. In his signature no-nonsense style, Nichols traces his own defiant mindset from ancient times all the way into the modern era, where this one-percenter perspective is best embodied by outlaw bikers. As biographical as it is insightful, One Percenter also touches on the iconic Harley-Davidson motorcycle, gives a brief history of Easyriders magazine, and unapologetically criticizes the U.S. media for what Nichols views as a biased, unfairly negative portrayal of motorcycle clubs. Complete with an exclusive collection of photographs taken by Kim Peterson, editor of In The Wind magazine, this book offers a fascinating and analytical discussion of the rebel ethos that has become a staple of American popular culture.

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Editorial Reviews

From the Publisher

Motorcycle Product News, January 2008

“To get your hands on this edgy title, go to motorbooks.com.”

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Product Details

  • ISBN-13: 9780760338292
  • Publisher: Motorbooks
  • Publication date: 5/8/2010
  • Edition description: First
  • Pages: 288
  • Sales rank: 378,766
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.90 (d)

Meet the Author

Dave Nichols has been involved in many forms of media both in front and behind the camera since 1978. He has written and produced over 1,200 TV commercials with Shadoe Stevens, Inc., a series of television comedy specials for HBO/Cinemax, and American Top 40 for ABC Watermark. He has produced live events for Jani International and live sports programs for television, created early-learning software for Microsoft, and developed ad campaigns for radio, TV, and feature film trailers for New World Pictures. Dave has been the editor-in-chief of Easyriders and V-Twin motorcycle magazines since 1998 and is currently overseeing ten automotive and motorcycle magazine titles for Paisano Publications, including the new Road Iron custom touring bike title. Nichols was the on-camera host of V-Twin TV, a 26-episode motorcycle-related television series seen on the SPEED channel. He is also the bestselling author of Top Chops, Indian Larry: Chopper Shaman, One Percenter, and One Percenter Code, all published by Motorbooks. He lives in Ashland, Oregon, and Los Angeles and is currently creating TV series and feature film projects with HBO producer Michael Hill.Dave Nichols is the editor in chief of Easyriders and V-Twin magazines. He is an avid rider and one of the most enthusiastic supporters of outlaw motorcycle clubs in the entire motorcycle industry. Mr. Nichols lives in Edmonds, Washington.Kim Peterson has been a window to the biker world for 33 years as a photographer, writer, and editor for Easyriders and In the Wind. Several cross-country treks in the early 1970s whet his appetite for adventure, biker-style. From his West Coast base camp, he continues to travel widely for exceptional images.www.piratesmagazine.com

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Table of Contents

Introduction: Motorcycle Mavericks

Chapter 1: The Seeds of Rebellion

Chapter 2: American Rebels

Chapter 3: Birth of the One Percenter

Chapter 4: The Wild Ones

Chapter 5: There Are No Gangs

Chapter 6: Easyriders

Chapter 7: Worldwide Outlaws

Chapter 8: The Harley Connection

Chapter 9: The Rebel in All of Us

Chapter 10: Marketing the Rebel

Chapter 11: Beyond Here There Be Dragons
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Introduction

Motorcycle Mavericks

It is not a coincidence that you are holding this book in your hands. The fact that you are drawn to this subject means that there is a bit of the rebel in you. You have a mischievous streak and you don't fit in with the bland suits out there waiting in line for Starbuck's non-fat lattes. You have an artistic spark and an intelligence that pushes the edges of the reality that you've been handed. You will not simply accept conformity; there's a bit of the outsider in you. You question authority. Naturally, this means that youdon't fit in with "the program." You have little patience with the status quo and enjoy shaking things up a bit. I know you because I don't fit into society's mold either. We are rebels, you and I, and we are about to embark on a fascinating adventure.

We are about to set sail beyond the edge of the world, beyond the drawn boundaries of convention, to world's end and back, and where we are going there be dragons. We are about to become anthropologists of the modern age, looking for the origin of an ancient tribe whose name is Rebellion. We will go spelunking in forgotten caves of consciousness where the darkness has a life of its own. To explore the history of motorcycles rebels is to examine the history of the rebel spirit itself. We will look back in time to uncover the source of our discontent.

The modern outlaw biker is linked in spirit to ancient tribes of radical thinkers, people who would not go quietly into the night, but raged with the dazzling fire of nonconformity and lived outside the box. Thus, we will unearth the seeds of rebellion sown by the Vikings, the Huns, the Mongols, the mercenary knights, andthe pirates of old. Within the tattered pages of their history we will find the birthplace of the outlaw biker. We will examine clues left by those who dared to cross perilous seas in search of a free nation in America. We will recognize our own rebel yell.

In the new world of America the seeds of rebellion blossomed into the new forms of the frontiersman, the mountain man, the cowboy, and the old west outlaw. These earlier American rebels gave birth to the outlaw biker, a demon spawned when returning servicemen from World War II tried to calm their savage inner beasts by twisting the throttles of powerful motorcycles and letting that V-twin roar become their new collective voice.

The road from outcast to outlaw often turns out to be a short trip. Many war-ravaged veterans returned home to an America that did not want to deal with them. War is always nasty business, and the Disneyesque, homogenized, seemingly safe facade of America did not know what to do when faced with the bloody fangs of its own creation. When Johnny came marching home, he wasn't the same sweet boy who trotted off to war like a good puppy. Once you learn to kill and think on your feet in order to survive, you just don't fit into the same little box anymore.

We will see how "drinking clubs with motorcycle problems" evolved in the public mind into vicious outlaw gangs and how the media fostered this frightening image. We will also delve into how marketing and media brought the outlaw image to the masses, how the film Easy Rider ignited an entire generation in search of a celluloid anthem and how the motorcycle magazine Easyriders gave the biker lifestyle its own tongue.

Just as all things in nature run their course, so we will see how history closes its chapters on bygone rebels. We'll examine how the edges of the world closed in to halt the pillage of the Vikings; how the seas grew smaller to end the golden age of pirates; how the Wild West was tamed to end the days of the cowboy and the gunslinger. In every case, the broad map of reality was drawn in to limit the spread of nonconformity. Once limitless frontiers close their borders, civilization reins in lawlessness.

So many times we have found our most frightening bad boys have become the darlings of the media in watered down, romantic versions of themselves, from dime-store novels of Billy the Kid to comic books of Blackbeard. The media has made modern mavericks such as Billy Lane and Jesse James into TV sensations, seen from the safe side of the cathode-ray television tube, like tigers behind glass.

We will look at the homogenization of the outlaw biker image in an age when motorcycle jackets became a fashion statement and the Harley-Davidson Motor Company markets sanitized rebellion to the masses. The rise of the RUBBIE (rich urban biker) will be examined as Americans from all walks of life discovered the freedom found on two wheels. Today, the scary-looking biker who roars up next to you at a stoplight might very well be your doctor or lawyer converted to weekend warrior.

We will witness the rise and fall of the one percenter culture, from wild one to mild one. Yet in every age, society, and culture there is a need for the nonconformist. Without the heady, blazing fire of rebellion, there is no one to stir the cauldron of convention or keep rational society on its toes. In all great myths and stories from all times and lands, there has always been "the one" who has come forward to shake things up, to create change. Indeed, it is the bad boy, the rebel in society, who helps to define the lines and charts of society's course. The outlaw dares to travel beyond the safety of the map of the known world and push until something pushes back. That is our job, for you and I are rebels in a time that needs us badly.

Aye, we are venturing off the map . . . there be dragons here.
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Customer Reviews

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Sort by: Showing all of 5 Customer Reviews
  • Anonymous

    Posted December 29, 2007

    A reviewer

    Nothing new here, and the subject is not even 1% ers. More of a glance at the factors that influenced ' biker ' culture along the way. A look at the sterilization of the real rebels, and the transformation of how the public perceives them now. While Mr. Nichols may be the editor of EasyRider magazine, he bears no more resemblence to former editors than the ' bikers ' today do to true one percenters. Even the badboy on the cover is not a 1% er and Mr. Nichols admits this... He goes so far as to waste your time with a chapter on the Hamsters. Though recounting their inception could be somewhat interesting given the status some builders have achieved. He follows with the bylaws of the Weasels, a collection of magazine editors and such who have a club of their own...so what ? Much better books are around on the subject if you really are interested. This one will give you just enough knowledge to pretend you know something, when all it really does is skirt around the fringes. great discussions at the bar for bike night...

    3 out of 3 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 31, 2013

    I don't need a history lesson on subject that are not even relat

    I don't need a history lesson on subject that are not even related to Bikers, never mind 1% ers.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 8, 2012

    No text was provided for this review.

  • Anonymous

    Posted March 22, 2011

    No text was provided for this review.

  • Anonymous

    Posted October 21, 2008

    No text was provided for this review.

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