One Perfect Day

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Overview

Astutely observed and deftly witty, One Perfect Day masterfully mixes investigative journalism and social commentary to explore the workings of the wedding industry?an industry that claims to be worth $160 billion to the U.S. economy and which has every interest in ensuring that the American wedding becomes ever more lavish and complex. Taking us inside the workings of the wedding industry?including the swelling ranks of professional event planners, department stores with their online registries, the retailers ...

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One Perfect Day: The Selling of the American Wedding

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Overview

Astutely observed and deftly witty, One Perfect Day masterfully mixes investigative journalism and social commentary to explore the workings of the wedding industry?an industry that claims to be worth $160 billion to the U.S. economy and which has every interest in ensuring that the American wedding becomes ever more lavish and complex. Taking us inside the workings of the wedding industry?including the swelling ranks of professional event planners, department stores with their online registries, the retailers and manufacturers of bridal gowns, and the Walt Disney Company and its Fairy Tale Weddings program?New Yorker writer Rebecca Mead skillfully holds the mirror up to the bride?s deepest hopes and fears about her wedding day, revealing that for better or worse, the way we marry is who we are.

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Editorial Reviews

Los Angeles Times
A sobering and sorely needed examination of how and why contemporary nuptials have turned into bank-breaking three-ring circuses.
USA Today
Bound to inspire more than a few couples to elope.
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Product Details

  • ISBN-13: 9780143113843
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 7/29/2008
  • Edition description: Reprint
  • Pages: 256
  • Sales rank: 808,614
  • Product dimensions: 5.40 (w) x 8.30 (h) x 0.60 (d)

Meet the Author

Rebecca Mead has been a staff writer at The New Yorker since 1997.
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Table of Contents


Preface     1
Weddings 101     13
The Business of Brides     33
Inventing the Traditionalesque     55
"The 'Oh, Mommy' Moment"     75
"Your New {dollar}100 Billion Customer"     107
God and the Details     125
Love Me Tender     157
Manufacturing Memories     175
The New Elopement     197
Epilogue     219
Acknowledgments     231
Index     235
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