ONE: A consumer revolution for business

ONE: A consumer revolution for business

by Stefan Engesth
     
 

The power of the consumer is stronger than ever. Yet, the gap between what a company promises and what consumers experience has never been wider. If companies are to survive and grow in this age of the consumer, drastic action is needed.This provocative book offers a platform for such action. Stefan Engeseth argues that companies must change impersonal environments

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Overview

The power of the consumer is stronger than ever. Yet, the gap between what a company promises and what consumers experience has never been wider. If companies are to survive and grow in this age of the consumer, drastic action is needed.This provocative book offers a platform for such action. Stefan Engeseth argues that companies must change impersonal environments into ones designed to interact with customers. Companies must let customers into the process of creating new products and services, and even into marketing and selling. Why not invite customers to the next board or management meeting? Already, companies such as eBay, Amazon, and Procter & Gamble are making millions by working with - instead of against - consumer power. ONE offers tools, methods and the inspiration to bring customers closer to the company. It will radically change the way managers view customers and the way the company relates to them.

Product Details

ISBN-13:
9780462099415
Publisher:
Marshall Cavendish Books, Limited
Publication date:
10/01/2008
Pages:
240
Product dimensions:
5.40(w) x 8.30(h) x 0.70(d)

Meet the Author

Stefan Engeseth is one of Europe's most prominent marketing thinkers and practitioners.He speaks globally and is a regular contributor to the business media. He is based in Stockholm, Sweden.

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