One Thousand and One Ways to Market Your Books - for Publishers and Authors

One Thousand and One Ways to Market Your Books - for Publishers and Authors

by John Kremer
     
 

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Editorial Reviews

Library Journal - Library Journal
Reflecting solid knowledge and experience, this second edition offers practical if sometimes obvious business tips, reference data, and promotional ideas that fledgling or floundering publishers might use to boost sales and market exposure. Many successful campaigns by firms large and small are cited, and the advice, not technical or system-ridden, is easy to grasp. Though little information is addressed to authors--mostly brief interspersed rephrasings of points in the main text--librarians should note the chapters on selling to libraries and bookstores. Worth buying, but be forewarned that purchase could lead to requests for the publisher's other titles, as readers are urged to consult the companion volumes.-- William A. Donovan, Chicago P.L.

Product Details

ISBN-13:
9780912411194
Publisher:
Open Horizons Publishing Company
Publication date:
03/01/1988
Series:
Book Marketing Series
Pages:
450

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