One To One B2B
"Information technology is changing the way businesses manage sales forces and customers. Willy Loman now carries a laptop and links to some very expensive data systems. As firms incur these expenditures, they need a guiding philosophy. This book lays out, clearly and passionately, a vision for B2B customer relationship management systems."
--Jon Deighton, The Harold M. Brierly Professor of Business Administration, Harvard Business School.
The One To One Fieldbook
"If your company is launching a customer-focused strategy, give this book to all of your transition players; it sets the agenda."
Enterprise One To One
--The Wall Street Journal
"First to map the uncharted new world of interactive business. Use it to unlock the immense potential value of your customers."
--Scott Cook, chairman of the board, Intuit
"Destined to become the business field guide to the twenty-first century."
--Jim Kouzes, chairman and CEO, TPG (Tom Peters Group) Learning Systems, and co-author of The Leadership Challenge
The One To One Future
"Book of the year."
"Unusual insight into how marketers can serve each other and every consumer."
--Regis McKenna, author, consultant, Regis McKenna, Inc.
"Peters was wrong. This is not the book of the year. It's not even the book of the decade. It's one of the two or three most important business books ever written."
--George Gendron, INC. magazine