The One-to-One Future: Building Relationships One Customer at a Time

The One-to-One Future: Building Relationships One Customer at a Time

by Don Peppers, Martha Rogers
     
 

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Move beyond expensive, inefficient mass-marketing and learn to target the 20 percent of your customers who account for 80 percent of your sales. A top marketer shows how to turn customers into partners and build profits one person at a time. See more details below

Overview

Move beyond expensive, inefficient mass-marketing and learn to target the 20 percent of your customers who account for 80 percent of your sales. A top marketer shows how to turn customers into partners and build profits one person at a time.

Product Details

ISBN-13:
9780553473612
Publisher:
Random House Audio Publishing Group
Publication date:
08/01/1995
Edition description:
Abridged
Product dimensions:
4.35(w) x 7.10(h) x 0.78(d)

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