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One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time
     

One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time

by Cliff Allen, Deborah Kania, Beth Yaeckel
 

A comprehensive resource on implementing a one-to-one marketing strategy on the Web

With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for

Overview

A comprehensive resource on implementing a one-to-one marketing strategy on the Web

With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies.

Editorial Reviews

From the Publisher
"This book succeeds in explaining how one-to-one web marketing works in a language suitable to the target audience." (M2 Communications, 27 April 2001)

Product Details

ISBN-13:
9780471404002
Publisher:
Wiley
Publication date:
02/01/2001
Edition description:
2ND BK&CDR
Pages:
368
Product dimensions:
7.48(w) x 9.29(h) x 0.85(d)

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