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One Year to a Successful Massage Therapy Practice is designed for all massage practitioners, whether they are beginning their business or need to revitalize it. This new text utilizes no-cost and low-cost marketing methods in a week-to-week planning format. Sample letters are included where appropriate. Readers are encouraged to be proactive in their business and perform the activities set forth in each chapter, then journal their results. At the end of one year, the practitioner will have a documented, successful business plan.
One chapter for each week in the year
Part I: Mapping Out Your Journey
Part II: Preparing For Your Trip
Part III: The Path to Promotion
Part IV: Trip Tips: Resources for Massage Therapists
Introduction to the Appendices
Appendix I: State Massage Therapy Boards
Appendix II: Massage and Bodywork Associations
Appendix III: Marketing Materials for Massage Therapists
Appendix IV: Internet Resources for Marketing Massage
Appendix V: Marketing Calendar
Appendix VI: Recommened Books About Marketing
Posted April 26, 2011
This is a inspiring book for anybody going into the massage business or anybody who's massage business needs a bit of a boost.
It is well written and well organized into step-by-step chapters, short enough to digest in limited time segments. The lady knows what she is talking about and is not afraid of self-promotion. It gave me confidence to get going.