Online Auctions at eBay: Bid with Confidence, Sell with Success

Overview

Online Auctions at eBay is designed to familiarize Internet users with the phenomenally successful online auctions. Defined as the world's leading person-to-person online trading community, eBay has soared above all others to become the single most successful online auction and the third most visited Web site. Millions of Internet users are flocking to the site to buy and sell, but many lack the knowledge, experience, and savvy to participate in auctions or conduct their own auctions with confidence. This book ...
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Overview

Online Auctions at eBay is designed to familiarize Internet users with the phenomenally successful online auctions. Defined as the world's leading person-to-person online trading community, eBay has soared above all others to become the single most successful online auction and the third most visited Web site. Millions of Internet users are flocking to the site to buy and sell, but many lack the knowledge, experience, and savvy to participate in auctions or conduct their own auctions with confidence. This book introduces you to eBay and its features, including how to find items within eBay's extensive listings, how to research items and place bids, and how to employ techniques that increase success in winning the auction. You will learn how to create your own auction listings, from simple text to more creative and eye-catching HTML designs. You will also discover the best methods to track an auction, finalize deals, send or receive payment, and exchange merchandise. Plus you'll learn tips about good customer service, electronic etiquette, fair methods, and how to build trust in cyberspace. With this essential eBay guide, you will quickly learn how to achieve the most successful and enjoyable online auction experience.
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Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
So you think you know eBay? (Or you think you'd like to know eBay?) Get Online Auctions @Ebay, Bid With Confidence, Sell With Success. Dennis Prince has just updated his expert guide to reflect eBay's latest enhancements, controversies, and growth (now over 6 million bidders strong).

Prince has been bidding enthusiastically on eBay for more than four years, and he knows the service inside and out. You'll be surprised at what sells and what doesn't. You'll like his tips on finding the items you're really interested in—and when to take a pass. You'll appreciate his insight into how traffic changes with the calendar. If you're a seller, you'll really like his HTML templates for making your items stand out from the crowd, tips for timing your auction, hosting photos of your items, and more.

If you're a buyer, you'll love his detailed buying strategies—including a moment-by-moment guide to sniping, the fine (though not universally loved) art of jumping in on an auction at the very last instant. And, buyer or seller, you'll be grateful for his detailed, step-by-step guide to following up, making sure money and merchandise get where they're supposed to, without a hitch.

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Product Details

  • ISBN-13: 9780761520702
  • Publisher: Premier Press
  • Publication date: 4/1/1999
  • Pages: 445
  • Product dimensions: 9.39 (w) x 9.12 (h) x 1.11 (d)

Table of Contents

Introduction
Part 1: Understanding Auctions and the Internet
Chapter 1: The History of the Auction
What Exactly Is an Auction, Anyway?
Where Did Auctions First Start?
Why Auction?
Different Types of Auctions
The English Auction
The Dutch Auction
Other Auction Types
Traditional Trickery and Other Unfair Acts
Collusion
Thievery
Shill Bidders
Afterword
Chapter 2: The Benefits of an Auction
Sellers Find More Buyers
Buyers Find More Items
Timing
Leveling the Playing Field
For the Benefit of a Benefit
Chapter 3: The Birth of eBay
The Internet Revolution
A Different Form of E-Commerce
eBay Goes Live
The Growth of eBay
Secondary and Tertiary Markets
How I Got Hooked on eBay
Chapter 4: Is It Safe?
General Concerns about the Internet
Take Care of Yourself
Majority Rules
Community Minded
Basic Netiquette Tips and Techniques
eBay's Increased Efforts for Safe Trading
Grass Roots, or Power to the People
TRUSTe and eBay's Privacy Policy
SafeHarbor
The Feedback Forum
Suspension and Loss of Registered Status
Escrow Service
Verified eBay User
Trade with Confidence—eBay's New Insurance Feature
Authentication and Grading
Better Business Bureau Online
Legal Buddy
Open Lines of Communication
What Do You Think?
Part 2: Get Started and Join the Fun
Chapter 5: What You Need to Begin
Getting the Basics
Hardware That Isn't Soft
Software That Isn't Hard
Picture This
Choosing a Browser
Connect!
Free Samples
Thumbing a Ride Without Thumbing Your Nose
How 'Bout My TV?
A Final Thought
Chapter 6: Welcome to eBay
Accessing the Web Site
The eBay Home Page
New to eBay?
The eBay New User Tutorial
The Auction Listings
Get Local or Go Global
eBay Extras: Additional User Features
Getting Registered
Chapter 7: Searching for Items
Viewing Featured Items from the eBay Home Page
Using the Category Listings
Looking for Newly Added Items
Using the Search Tools
Exceptions to the Rules
To the Gallery
Introducing eBay's Personal Shopper
Wanted: Sooner Than Later
Chapter 8: Go Ahead, Place Your Bid
Reviewing the Item You'll Bid On
The Bidding Process
Your Bid Notification and Daily Status
Reviewing Your Bids Online
Hey! You Were Outbid!
eBay Turns the Page
The End of the Auction
Chapter 9: General Advice and Common Sense
Whose Market Is It, Anyway?
Supply and Demand
An Item for All Seasons
Set Realistic Expectations
Don't Let Your Eyes Be Bigger Than Your Wallet
Get Rich Quick . . . Not!
Do Things Ever Go Wrong?
Chapter 10: E-Motions
What Are Other People Like?
Competition at Its Finest
Part 3: Becoming a Savvy Bidder
Chapter 11: Being an Informed Bidder
Research the Items You Want
Rare and Hard to Find?
Investigate the Seller
Checking Bid History
Check Relistings
Picture—Perfect?
If You Have Questions, Just Ask
Chapter 12: Understanding the Auction Variations
Minimum Bid Aucitons
Proxy Bid Auctions
Reserve Price Auctions
Dutch Auctions
Private Auctions
Chapter 13: Bidding Strategies
When Should You Bid?
Proxy Bidding Strategies
The Penny Principle
Dutch Auction Strategy
Sniping
Put Your Money Where Your Mouse Is
Knowing When to Walk Away
Chapter 14: Managing Your Bidding Activity
Tracking Your Auctions
I've Changed My Mind, I Don't Want to Bid
Insufficient Funds
Part 4: You Are the Auctioneer
Chapter 15: What Do You Want to Sell Today?
What Do You Have to Sell?
Done Any Upgrading Lately?
Know Your Item
Researching the Potential Success of Your Auction
Using Etiquette When Selling Your Item
Verifying Your Item Before You List
Flooding the Market
Be Realistic
Chapter 16: Creating a Simple Auction Listing
First Things First
Setting Your Item's Title and Category
Entering the Item Description
Setting Your Listing Options, Location, and Payment Terms
Setting Your Shipping Terms
Establishing the Minimum (Starting) Bid
Using Reserve Prices
Setting the Duration of Your Auctions
Finishing Up
How Much Does It Cost to List an Item?
Any Other Terms or Conditions You Want to Specify?
Verifying Your Item Listing
E-mail Notification of Your New Listing
Final Thoughts
Chapter 17: Timing Is Everything
Timing Your Auction
A Bad Time Is Downtime
Chapter 18: Spicing Up Your Listing for Better Results
Knowing the Key Ingredient
A Picture's Worth a Thousand Bucks
Mixing Images and Text in Your Item Description
Advertising Your Auction Listings
Wrapping Up
Chapter 19: Managing Your Auctions
Answering Bidders' Questions
Revising, Improving, or Abandoning Your Listing
It's the Last Day and Still No Bids
When Bidding Activity Stalls
Reasons to End an Auction Early
Canceling Bids on Your Auction
Keeping Track of Your Auctions
If It Doesn't Sell, Are You a Failure?
Relisting Your Item
Part 5: After the Auction
Chapter 20: Closing the Auction and Making Contact
Last Bids
Assessing Your eBay Commission and Account Status
eBay Notification
Communicate!
Reserve Price Not Met?
Keeping Track of Your Communications
Following Up
No Reply
Chapter 21: Payment
Who Goes First?
Methods of Payment
International Exchanges
The Check Is in the Mail
Bad Checks
Hello? I Sent My Payment Two Weeks Ago
Chapter 22: Shipping and Handling
What Do You Have to Ship?
Where Can You Get Shipping Supplies?
Packaging Techniques
Being Cost-Conscious When You Pack
Bullet-Proof Isn't Necessary
Choosing the Best Carrier
Determining Postage Costs
Use Good Judgment When Billing for Shipping
Registering and Insuring Packages
Chapter 23: Satisfaction Guaranteed!
Follow Up as Buyer and Seller
The Cover Letter
Dress Up the Item
Posting Feedback on eBay
Additional Features of the Feedback Forum
A Few Guidelines When Leaving Feedback
Chapter 24: Going Offline for Other Deals
Meeting People Who Share Your Interests
The USENET
Helping the Less Fortunate Ones
Chapter 25: And in the End
Part 6: Appendixes
Appendix A: More Information and Resources
General Information about Auctions
Price Guides and Useful Publications
More Info about PCs and Other Gadgets
Learning More about Web Browsers and the Internet
Internet Safety and Good Practices
HTML Help, Tools, and Tutorials
Appendix B: More HTML Templates
Index
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