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Overview

Presented in an easy-to-follow, easy-to-read manner, this book accurately describes, fully explores, and clearly illustrates the full complement of eBay features and functions. The author's eight years of continual eBay use and successful transaction management contributes to this book's reasonable and reliable advice and instruction. The provided information, proven tactics, and easy-to-apply methods empower you, especially if you're already familiar with the site, to quickly achieve higher levels of success at ...

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Overview

Presented in an easy-to-follow, easy-to-read manner, this book accurately describes, fully explores, and clearly illustrates the full complement of eBay features and functions. The author's eight years of continual eBay use and successful transaction management contributes to this book's reasonable and reliable advice and instruction. The provided information, proven tactics, and easy-to-apply methods empower you, especially if you're already familiar with the site, to quickly achieve higher levels of success at eBay. This book speaks to you in a respectful and sometimes playful manner, delivering an enjoyable learning experience that is as much fun as it is informative.


Features

  • Revised and expanded content provides up-to-date instruction for eBay's newest design features and functions
  • Presented by an independent author and recognized eBay expert who candidly reveals the highs and lows of eBay, maintaining a focus on ensuring the reader can attain highest levels of personal success
  • Developed to be immediately useful to beginning, intermediate and advanced eBay users
  • Maintains an informative yet informal style that has been praised by readers of previous editions, citing it as a "technical" book that's actually a pleasure to read

    About the Author
    Dennis L. Prince is a business professional with a background in technical(computer) applications and corporate procurement principles. As a longtime online auction enthusiast, analyst, and advocate, he has studied the growth and potential of Internet auctioning as well as other forms of e-commerce since 1996. He has authored many successful books including Online Auctions @ eBay, 2nd Edition and Starting Your Online Auction Business, both published by Prima-Tech/Premier Press Books and recognized by AuctionWatch as one of the “Top 10 Online Auction Movers and Shakers.” Acclaimed for his commitment to promoting better understanding and execution in online selling, he has regularly contributed to a variety of noted Internet and auction service sites as AuctionWatch, Auctiva, Krause, Collector Online and ZDNet. He has been featured in the nationally distributed Access Magazine (2000) and Entrepreneur Magazine (2003) and has been featured on highly rated television and radio programs such as TechTV and C/Net Radio with Alex Bennett.
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Product Details

  • ISBN-13: 9781592001934
  • Publisher: Cengage Learning
  • Publication date: 12/1/2003
  • Edition description: REV
  • Edition number: 3
  • Pages: 368
  • Product dimensions: 7.50 (w) x 9.10 (h) x 0.75 (d)

Meet the Author

Dennis L. Prince is a business professional with a background in technical (computer) applications and corporate procurement principles. As a longtime online auction enthusiast, analyst, and advocate, he has studied the growth and potential of Internet auctioning as well as other forms of e-commerce since 1996. He has authored many successful books including Online Auctions @ eBay, 2nd Edition (September 1999, 0761524142) and Starting Your Online Auction Business (December 2000, 0761523162), both published by Prima-Tech/Premier Press Books and recognized by AuctionWatch as one of the ?Top 10 Online Auction Movers and Shakers.?

Acclaimed for his commitment to promoting better understanding and execution in online selling, he has regularly contributed to a variety of noted Internet and auction service sites as AuctionWatch, Auctiva, Krause, Collector Online and ZDNet. He has been featured in the nationally distributed Access Magazine (2000) and Entrepreneur Magazine (2003) and has been featured on highly rated television and radio programs such as TechTV and C/Net Radio with Alex Bennett.
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Table of Contents

Introduction Part 1 - Tracing the Auction Phenomenon Chapter 1: EBay and E-Commerce: How We Got Here, Where We're Going Chapter 2: The Benefits of Auctioning for Buyers and Sellers Chapter 3: Entrepreneur Alert: Understanding and Applying the Auction Model to Your Business Chapter 4: Security and Privacy in the Cyber-Market Part 2 - The EBay Way[md]Policies, Practices, and Preliminary Steps Chapter 5: Seeing the Site, Learning the Rules, and Getting Started Chapter 6: In Search of[el] Anything and Everything Chapter 7: Item Details and Bidding Basics Chapter 8: E-Motions and Auction Affronts Part 3 - Becoming a Savvy Bidder Chapter 9: Key to Success: The Educated Bid Chapter 10: Mastering the Auction Variations Chapter 11: Expert Bidding Strategies Chapter 12: Exercising Control, Imposing Your Will, and Seizing the Moment Part 4 - Selling at EBay: For Fun and Profit Chapter 13: Immediate Success with Your First Listing Chapter 14: Supply, Demand, and Proper Positioning Chapter 15: Photo Shop: Images Made Easy Chapter 16: Easy Money: Hassle-Free Payment Collection Chapter 17: Managing Your Auctions: Sell More, Earn More, Work Less Chapter 18: Pack It In: Shipping Like a Pro Chapter 19: Building and Maintaining Your Inventory Part 5 - Beyond EBay Chapter 20: Building a Stellar Online Reputation Chapter 21: On Becoming a Business Chapter 22: Venturing Outside of EBay Appendix A: More Information and Resources Index"

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