Online Book Marketing: The Least Expensive, Most Effective Ways to Create Book Buzz

Overview

If you're an author or publisher who really wants to sell books, then you've got to create a platform that connects, communicates and builds long-term relationships with your readers online. "Online Book Marketing" will show you how. With a conversational tone that will put readers at ease, the book covers topics such as how to effectively use Twitter, Facebook, LinkedIn and YouTube; methods for engaging readers through articles, newsletters, audio podcasts and videos; ways to drive targeted traffic to your ...
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Online Book Marketing: The Least Expensive, Most Effective Ways to Create Book Buzz

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Overview

If you're an author or publisher who really wants to sell books, then you've got to create a platform that connects, communicates and builds long-term relationships with your readers online. "Online Book Marketing" will show you how. With a conversational tone that will put readers at ease, the book covers topics such as how to effectively use Twitter, Facebook, LinkedIn and YouTube; methods for engaging readers through articles, newsletters, audio podcasts and videos; ways to drive targeted traffic to your website or blog; and how to use search engine optimization (SEO) techniques that will increase visibility on the Web. This valuable guide is filled with hundreds of resources and there’s a FREE companion workbook available from www.onlinebookbuzz.com. All-in-all, this title provides explanations and tips that will help you navigate, decipher and select the best methods you can use to generate online book buzz.
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  • Online Book Marketing
    Online Book Marketing  

Editorial Reviews

David Meerman Scott
"So you've written a book! That's great, but your work is only half done. To make it successful, you need to spend as much time marketing your book as you did writing it. Fortunately, Lorraine Phillips shows you exactly what you need to do to build an online platform that delivers the results that you and your book deserve."
James Cox
"Deftly written and superbly presented, "Online Book Marketing" should be considered mandatory reading for any author and all publishers seeking economic viability and financial success for their literary efforts and publishing endeavors."
Melinda F. Emerson
"Smart authors will read this book before they even start writing!"
Shel Horowitz
"Lorraine Phillips is not only a master at clear explanations of highly technical concepts, but she has filled her book with hundreds of useful URLs: a wonderful tool kit for anyone wanting to market a book online or even just get the maximum benefit from an online presence."
Vikram Narayan
"An excellent book for authors looking to take control of their book marketing! From blogging to article marketing, from Facebook Page creation to thriving on Twitter, this book has it all!"
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Product Details

  • ISBN-13: 9780982276556
  • Publisher: 360 Books, LLC
  • Publication date: 6/1/2011
  • Pages: 226
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.48 (d)

Meet the Author

Lorraine Phillips attended Jackson State University, where she acquired an MBA in business administration and a BS in computer science, graduating both programs with honors and distinction. She later went on to acquire an AA in graphic design from Bauder College and was elected to Who’s Who Among Students in American Colleges for outstanding merit and accomplishments.

Lorraine is a creative information technology professional with over twelve years’ experience in planning, developing, and publishing print and Internet projects. After a highly targeted Internet campaign, her first title, Publish Your First Magazine, became an Amazon Top 100 seller in its category; was rated 5 out of 5 (excellent) by Writer’s Digest; and was selected as a Highlighted Title by Independent Publisher, which recognized and honored the book for exhibiting superior levels of creativity and originality as well as high standards of design and production quality.

Lorraine is CEO and founder of 360 Books. As a publishing consultant, she coaches and advises authors and publishers on the best practices for online book promotion, specializing in social media marketing, editorial, branding, and design. She is available for consultations, speaking engagements, presentations, lectures, and seminars anywhere you might be across the globe. For more, visit www.onlinebookbuzz.com.
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