Online Community Management For Dummies

Online Community Management For Dummies

by Deborah Ng
     
 

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Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This

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Overview

Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors.
• Aims at providing community managers the information they need to get a handle on their online communities and make them successful
• Addresses the role of the community manager, the core community management tasks, and how to create an online community
• Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism
• Offers advice for establishing policies and transparency and encouraging community interaction Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.

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Product Details

ISBN-13:
9781118099179
Publisher:
Wiley
Publication date:
11/29/2011
Series:
For Dummies Series
Pages:
336
Product dimensions:
7.20(w) x 9.10(h) x 0.60(d)

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Meet the Author

Deborah Ng is a professional blogger, community manager, and social media enthusiast who grew her little writing blog into the number one online community for freelance writers before selling in 2010. She's the former community manager for several online brands, and when she's not sharing on one of the social networks, she can be found in her current role as Conference Director for BlogWorld and New Media Expo.

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