BN.com Gift Guide

Online Community Management For Dummies

Overview

Learn to manage, grow, and communicate with your online community

Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community....

See more details below
Paperback
$16.21
BN.com price
(Save 35%)$24.99 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (35) from $1.99   
  • New (17) from $1.99   
  • Used (18) from $1.99   
Online Community Management For Dummies

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$13.99
BN.com price
(Save 44%)$24.99 List Price

Overview

Learn to manage, grow, and communicate with your online community

Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs.

A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors.

  • Aims at providing community managers the information they need to get a handle on their online communities and make them successful
  • Addresses the role of the community manager, the core community management tasks, and how to create an online community
  • Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism
  • Offers advice for establishing policies and transparency and encouraging community interaction

Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.

Read More Show Less
  • Online Community Mgmt For Dummies
    Online Community Mgmt For Dummies  

Product Details

  • ISBN-13: 9781118099179
  • Publisher: Wiley
  • Publication date: 11/29/2011
  • Series: For Dummies Series
  • Edition number: 1
  • Pages: 336
  • Product dimensions: 7.20 (w) x 9.10 (h) x 0.60 (d)

Meet the Author

Deborah Ng is a professional blogger, community manager, and social media enthusiast who grew her little writing blog into the number one online community for freelance writers before selling in 2010. She's the former community manager for several online brands, and when she's not sharing on one of the social networks, she can be found in her current role as Conference Director for BlogWorld and New Media Expo.

Read More Show Less

Table of Contents

Introduction 1

Part I: The Basics of Online Community Management 7

Chapter 1: Fostering an Online Community 9

Chapter 2: What You Have to Know about Online Communities 31

Part II: Embracing the Community Manager’s Role 47

Chapter 3: Becoming an Online Community Manager 49

Chapter 4: Establishing Community Policies and Guidelines 75

Part III: Building a Productive Online Community 111

Chapter 5: Getting Started with Your Online Community 113

Chapter 6: Communicating with Your Community 125

Chapter 7: Listening to Your Community 145

Chapter 8: Building Kids’ Communities 167

Part IV: Growing Your Community 177

Chapter 9: Welcoming New Members 179

Chapter 10: Encouraging Community Interaction and Involvement 193

Chapter 11: Attracting More People to Your Website 203

Part V: Assessing the Health of Your Community 217

Chapter 12: Evaluating Community Participation 219

Chapter 13: Paying Attention to the Numbers 231

Chapter 14: Making Decisions Based on Your Findings 243

Part VI: Taking Your Community Offline 249

Chapter 15: Fostering Community Growth with Offl ine Activity 251

Chapter 16: Hosting Meetups and Tweetups 261

Part VII: The Part of Tens 273

Chapter 17: Ten Essential Community Manager Tasks 275

Chapter 18: Ten Must-Have Skills for Community Managers 281

Chapter 19: Ten Best Practices of a Community Manager 289

Index 297

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)