Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World [NOOK Book]

Overview

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.


The theories and research methods help ...

See more details below
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac

Want a NOOK? Explore Now

NOOK Book (eBook)
$79.99
BN.com price
(Save 19%)$98.95 List Price

Overview

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.


The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments.


Broken into six sections, this book:



  • focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum;

  • examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks;

  • provides readers with reasons why consumers customize products and the benefits of customization;

  • discusses the psychological effects of site design;

  • asks the question of whether the Internet empowers consumers to make better decisions; and

  • discusses research tools that can be used online.
Read More Show Less

Product Details

  • ISBN-13: 9781135608101
  • Publisher: Taylor & Francis
  • Publication date: 3/23/2005
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 574
  • File size: 4 MB

Table of Contents

Introduction 1
1 Ritual behavior and community change : exploring the social-psychological roles of net rituals in the developmental processes of online consumption communities 7
2 Published word of mouth : referable, consumer-generated information on the Internet 35
3 Understanding pass-along emails : motivations and behaviors of viral consumers 63
4 What, and how, we can learn from online consumer discussion groups 101
5 How banner Ads affect brand choice without click-through 125
6 Factors affecting click-through rate 143
7 Exploring consumer response to "advergaming" 167
8 Going mobile : marketing and advertising on wireless networks around the world 195
9 Online product customization : factors investigating the product and process 207
10 Marketing to individual consumers online : the influence of perceived control 225
11 Smoother surfing across cultures : bilinguals on the Web 245
12 Processes of preference construction in agent-assisted online shopping 265
13 Effects of visual consistency on site identity and product attitude 287
14 Gendered information processing : implication for Web site design 303
15 The effect of site design and interattribute correlations on interactive Web-based decisions 325
16 Is the Internet empowering consumers to make better decisions, or strengthening marketers' potential to persuade? 345
17 Rationality unbounded : the Internet and its effect on consumer decision making 361
18 Consumer relationships with an e-brand : implications for e-brand extensions 379
19 Finding the best ways to combine online and offline shopping features 401
20 Consumer behavior in online auctions : an exploratory study 419
21 The impact of Internet use on health cognitions and health behavior 433
22 Experiential ecommerce : a summary of research investigating the impact of virtual experience on consumer learning 457
23 Web-based consumer research 491
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)