Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus

Overview

Marketing's goal is the same as ever: get your product before more of the right people, generate enthusiasm to encourage buying, build brand loyalty to keep your customers coming back. What has changed, and radically, is the delivery system. Today, it's about optimizing your web site for search engine placement. Marketing via blogs and social networking sites. Creating an online press release that generates results.

Where better to learn such ...

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Overview

Marketing's goal is the same as ever: get your product before more of the right people, generate enthusiasm to encourage buying, build brand loyalty to keep your customers coming back. What has changed, and radically, is the delivery system. Today, it's about optimizing your web site for search engine placement. Marketing via blogs and social networking sites. Creating an online press release that generates results.

Where better to learn such skills than from those who have already been successful?

The experts who sat down to talk shop with Michael Miller have not only been there and done that, they've done it masterfully. You'll learn about search engine advertising from Ron Belanger, head of Yahoo! Search Marketing. Get the inside track on blog marketing from Southwest Airlines blogmeister Brian Lusk. Research online retailing with Travelocity's Jeffrey Glueck. And more.

Here's your chance to pick the best brains in the business.

The Marketing Gurus

  • Joan Holman Joan Holman Productions
  • Greg Hartnett Best of the Web, Hotel Hotline
  • Jacob Hawkins Overstock.com
  • Mark Oldani Circuit City Direct
  • Jeffrey Glueck Travelocity
  • Lauren Freedman the e-tailing group, inc.
  • Tamara Adlin adlin, inc.
  • Steve Rubel Edelman
  • Greg Jarboe SEO-PR
  • Eric Ward Link Marketing Consultant
  • Jordan Gold Freedom
  • Heather Lloyd-Martin SuccessWorks
  • Chris Baggott Compendium Software
  • Ed Shull NetResults
  • Brian Lusk Southwest Airlines
  • Lee Odden TopRank Online Marketing
  • Jill Whalen High Rankings
  • Liana Evans KeyRelevance
  • Perry Marshall Perry S. Marshall & Associates
  • Kevin Lee Didit
  • Paul O'Brien Zvents
  • Ron Belanger Yahoo!
  • David Fischer Google
  • Phil Terry Creative Good
  • Patrick Duparcq Kellogg School of Management, Northwestern University
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Product Details

  • ISBN-13: 9780470242049
  • Publisher: Wiley
  • Publication date: 3/10/2008
  • Edition number: 1
  • Pages: 336
  • Sales rank: 1,262,199
  • Product dimensions: 6.30 (w) x 9.30 (h) x 1.08 (d)

Meet the Author

Michael Miller is a former marketer and a prolific writer who has authored more than seventy-five books over the past two decades. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics, and his books have sold more than a million copies. Visit Michael at www.molehillgroup.com, where you'll also find access to his several blogs.

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Table of Contents

Introduction.

1. Joan Holman: Joan Holman Productions.

2. Greg:Hartnett: Best of the Web, Hotel Hotline.

3. Jacob Hawkins: Overstock.com.

4. Mark Oldani: Circuit City Direct.

5. Jeffrey Glueck; Travelocity.

6. Lauren Freedman: the e-tailing group.

7. Tamara Adlin: Aldin, Inc.

8. Steve Rubel: Edelman.

9. Greg Jarboe: SEO-PR.

10. Eric Ward: Link Marketing Consultant.

11. Jordan Gold: Freedom.

12. Heather Lloyd-Martin: SuccessWorks.

13. Chris Baggott: Compendium Software.

14. Ed Shull: NetResults.

15. Brian Lusk: Southwest Airlines.

16. Lee Odden: TopRank Online Marketing.

17. Jill Whalen: High Rankings.

18. Liana Evans: KeyRelevance.

19. Perry Marshall: Perry S. Marshall & Associates.

20. Kevin Lee: Didit.

21. Paul O'Brien: Zvents.

22. Ron Belanger: Yahoo!

23. David Fischer: Google.

24. Phil Terry: Creative Good.

25. Patrick Duparcq: Kellog School of Management, Northwestern University.

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  • Anonymous

    Posted March 3, 2008

    Online Marketing Ignorance is Not Bliss

    Be ignorant about online marketing at your own risk. And try to reduce that risk by reading books that will educate you about online marketing. This book is especially valuable because it contains advice from a variety of experts who work in a number of different disciplines including online advertising, search engine marketing, blog marketing, web design, online retailing, and other areas. The timely information contained in this book will help marketing professionals from becoming dinosaurs in the 21st Century,and will help those business owners and executives who are responsible for managing online marketing activities and for purchasing online marketing services, to make informed decisions. Even if I had not been featured in this book, it would be an important tool for my continuing education about the state-of-the art in online marketing from contributors whom I admire and respect.

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