Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus

Overview

"E-commerce is an evolution. You don't have to get everything right immediately; you can learn from it."
— Lauren Freedman, the e-tailing group, inc.

"Focus on the user, build for the long view, and the money will come."
— Greg Hartnett, Best of the Web, Hotel Hotline

"No matter how much you spent on it, a web site is invisible until somebody links to it."
— Eric Ward, Link Marketing Consultant

"[If] you can ...

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Overview

"E-commerce is an evolution. You don't have to get everything right immediately; you can learn from it."
— Lauren Freedman, the e-tailing group, inc.

"Focus on the user, build for the long view, and the money will come."
— Greg Hartnett, Best of the Web, Hotel Hotline

"No matter how much you spent on it, a web site is invisible until somebody links to it."
— Eric Ward, Link Marketing Consultant

"[If] you can get the PR people interacting with the search people, they will discover that there's lots of things they can do together."
— Greg Jarboe, SEO-PR

come talk shop with the best

Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts.

That discussion is packaged in these pages. Whether you're a veteran marketing professional or a novice entering the field, you can't afford to miss this wisdom.

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Product Details

  • ISBN-13: 9780470242049
  • Publisher: Wiley
  • Publication date: 3/10/2008
  • Edition number: 1
  • Pages: 336
  • Sales rank: 1,105,659
  • Product dimensions: 6.30 (w) x 9.30 (h) x 1.08 (d)

Meet the Author

Michael Miller is a former marketer and a prolific writer who has authored more than seventy-five books over the past two decades. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics, and his books have sold more than a million copies. Visit Michael at www.molehillgroup.com, where you'll also find access to his several blogs.
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Table of Contents

Introduction.

1. Joan Holman: Joan Holman Productions.

2. Greg:Hartnett: Best of the Web, Hotel Hotline.

3. Jacob Hawkins: Overstock.com.

4. Mark Oldani: Circuit City Direct.

5. Jeffrey Glueck; Travelocity.

6. Lauren Freedman: the e-tailing group.

7. Tamara Adlin: Aldin, Inc.

8. Steve Rubel: Edelman.

9. Greg Jarboe: SEO-PR.

10. Eric Ward: Link Marketing Consultant.

11. Jordan Gold: Freedom.

12. Heather Lloyd-Martin: SuccessWorks.

13. Chris Baggott: Compendium Software.

14. Ed Shull: NetResults.

15. Brian Lusk: Southwest Airlines.

16. Lee Odden: TopRank Online Marketing.

17. Jill Whalen: High Rankings.

18. Liana Evans: KeyRelevance.

19. Perry Marshall: Perry S. Marshall & Associates.

20. Kevin Lee: Didit.

21. Paul O'Brien: Zvents.

22. Ron Belanger: Yahoo!

23. David Fischer: Google.

24. Phil Terry: Creative Good.

25. Patrick Duparcq: Kellog School of Management, Northwestern University.

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  • Anonymous

    Posted March 3, 2008

    Online Marketing Ignorance is Not Bliss

    Be ignorant about online marketing at your own risk. And try to reduce that risk by reading books that will educate you about online marketing. This book is especially valuable because it contains advice from a variety of experts who work in a number of different disciplines including online advertising, search engine marketing, blog marketing, web design, online retailing, and other areas. The timely information contained in this book will help marketing professionals from becoming dinosaurs in the 21st Century,and will help those business owners and executives who are responsible for managing online marketing activities and for purchasing online marketing services, to make informed decisions. Even if I had not been featured in this book, it would be an important tool for my continuing education about the state-of-the art in online marketing from contributors whom I admire and respect.

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