Online Marketing: A User's Manual [NOOK Book]

Overview

This is Your Complete Manual of Digital Marketing Magic.

How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening.

Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and what the future might hold. With this book you’ll ...

See more details below
Online Marketing: A User's Manual

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$15.49
BN.com price
(Save 44%)$27.95 List Price
Note: This NOOK Book can be purchased in bulk. Please email us for more information.

Overview

This is Your Complete Manual of Digital Marketing Magic.

How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening.

Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and what the future might hold. With this book you’ll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and become better networked. What more could you want? 

Read More Show Less

Product Details

  • ISBN-13: 9781119992776
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 5/9/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 230
  • Sales rank: 923,551
  • File size: 757 KB

Meet the Author

Murray Newlands is a leading international digital marketing advisor. He consults to companies around the world to help them improve their digital strategies.

A former lawyer, Murray started out in online marketing over a decade ago, and has worked with some of the leading agencies, advertisers and networks since then. He speaks regularly at social media and marketing events in the US and the UK.

Murray blogs at murraynewlands.com and tweets at @MurrayNewlands 

Read More Show Less

Table of Contents

Acknowledgments.

Foreword by Chris Brogan.

Introduction – Everything You Want to Know but are Afraid to Ask about a New Kind of Marketing.

Chapter 1 – Social Media.

Chapter 2 – Digital Branding.

Chapter 3 – Company Websites.

Chapter 4 – Blogging.

Chapter 5 – Online PR and Blogger Outreach.

Chapter 6 – Video Marketing.

Chapter 7 – SEO.

Chapter 8 – Email Marketing.

Chapter 9 – Affiliate Marketing.

Chapter 10 – Digital Advertising.

Index.

Read More Show Less

Customer Reviews

Average Rating 4.5
( 2 )
Rating Distribution

5 Star

(1)

4 Star

(1)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 2 Customer Reviews
  • Posted January 24, 2011

    One stop shop to social media

    There is a lot of information out there about social media, how to use it, why its important etc, but what I really love about Online Marketing: A Users Manuel is the layout. It takes you step by step and holds your hand through this crazy Facebook obsessed world. It gives brief introductions and uses of different platforms and gives sneak peeks on what to expect for the future, and how the web is evolving. I feel confident about the online messages I want to create for my business after reading this. How was I so lucky to get an advanced copy.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 23, 2013

    No text was provided for this review.

Sort by: Showing all of 2 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)