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This is Your Complete Manual of Digital Marketing Magic.
How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening.
Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and what the future might hold. With this book you’ll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and become better networked. What more could you want?
Acknowledgments.
Foreword by Chris Brogan.
Introduction – Everything You Want to Know but are Afraid to Ask about a New Kind of Marketing.
Chapter 1 – Social Media.
Chapter 2 – Digital Branding.
Chapter 3 – Company Websites.
Chapter 4 – Blogging.
Chapter 5 – Online PR and Blogger Outreach.
Chapter 6 – Video Marketing.
Chapter 7 – SEO.
Chapter 8 – Email Marketing.
Chapter 9 – Affiliate Marketing.
Chapter 10 – Digital Advertising.
Index.
ttohne
Posted January 24, 2011
There is a lot of information out there about social media, how to use it, why its important etc, but what I really love about Online Marketing: A Users Manuel is the layout. It takes you step by step and holds your hand through this crazy Facebook obsessed world. It gives brief introductions and uses of different platforms and gives sneak peeks on what to expect for the future, and how the web is evolving. I feel confident about the online messages I want to create for my business after reading this. How was I so lucky to get an advanced copy.
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Posted January 23, 2013
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Overview
This is Your Complete Manual of Digital Marketing Magic.
How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening.
Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and what the future might hold. With this book you’ll ...