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Posted March 24, 2007
Richards provides many different stories from both small and large businesses which were successful online. She also summarizes the key points from these stories into simple, easy to follow guidelines for your own internet marketing. From each story, you can get a lesson to apply to your own business ¿ and the reading is more interesting than a normal textbook. Also, each story contains a tip for new online businesses or those wanting to refresh their strategies. Since so much of online marketing is about websites and email mailing lists, these topics are also covered in depth. Overall, a useful book to provide you with some tips on how to make the most of your online advertising dollars whether you are just starting out or just want to be even more successful than you already are.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted October 16, 2006
This book mixes useful online information with engaging presentation to produce an effective, tried and true, how to book. Interesting and candid case studies of winning online businesses illustrate the journey from idea to success in layman¿s terms. The reader is invited to check out a wealth of website information online for the businesses profiled. After four types of online businesses are described with accompanying personal stories, the author summarizes the advice, secrets, and tips for online marketing success. This is an excellent beginners¿ book, as it assists the future entrepreneur in solidifying business ideas, and gives direction for those who don¿t know where to start.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted November 8, 2006
Rene V. Richard offers a comprehensive look at multiple ¿real world¿ success stories of on-line marketers. Then, when you as the reader come to terms with the fact that regardless of what you may have heard, success is possible in such an ultra-competitive market, Richard gives information, hints, strategies and techniques to help anyone achieve higher profits from a smaller investment. A worthwhile read if the world of online marketing appeals to you ¿ even just a little bit.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted October 6, 2006
Rene¿ Richards¿ compendium of online marketing triumphs provides a look into the factors that led to successes for companies from major players, like Google, to mom-and-pop shops. Not only does this book provide insights from people who have turned their online dreams into profitable realities, it also lays out, chapter-by-chapter and step-by-step, the route to follow for the success of your own online venture. I saved lots of time and effort reading this book instead of searching the Net to find the answers I needed. I highly recommend Richards¿ book for anyone contemplating an entry to the online world of commerce, whether they¿re looking to sell services, products or information. Great read!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted February 14, 2009
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