Online Marketing Techniques for Real Estate Agents and Brokers: Insider Secrets You Need to Know to Take Your Business to the Next Level

Online Marketing Techniques for Real Estate Agents and Brokers: Insider Secrets You Need to Know to Take Your Business to the Next Level

4.3 9
by Karen F. Vieira
     
 

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In this groundbreaking new book you will learn the secrets of top producing real estate agents and brokers and how they use the Web to market listings and get new clients and listings. You will learn how top agents and brokers are taking their business to the next level by using low cost and highly effective methods on the Internet. Learn how to take advantage of

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Overview

In this groundbreaking new book you will learn the secrets of top producing real estate agents and brokers and how they use the Web to market listings and get new clients and listings. You will learn how top agents and brokers are taking their business to the next level by using low cost and highly effective methods on the Internet. Learn how to take advantage of new marketing systems so you can connect with today's Internet savvy real estate consumers. Learn what Internet consumers want most and how easy and affordable it is to provide.

This new book will show you how to build, promote, get new clients and sell your listings using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success. Learn how to generate more traffic for your site with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers and optimize your Web site from a marketing perspective.

You will learn to target your campaign, use keywords, generate free advertising, search engine strategies, the insider secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web design information, search engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

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Product Details

ISBN-13:
9781601381262
Publisher:
Atlantic Publishing Group Inc.
Publication date:
08/15/2008
Pages:
288
Sales rank:
699,042
Product dimensions:
6.00(w) x 9.00(h) x 0.90(d)

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Online Marketing Techniques for Real Estate Agents and Brokers: Insider Secrets You Need to Know to Take Your Business to the Next Level 4.3 out of 5 based on 0 ratings. 9 reviews.
Manirul More than 1 year ago
Lovely...! beautiful.....!.... Just enjoy it.....!
HistorianDM More than 1 year ago
Although Karen F. Viera targets real estate professionals in "Online Marketing Techniques for Real Estate Agents and Brokers," she has really given all business owners an outstanding guide to the use of the internet in developing a robust business and an active and engaged clientele. In "Online Marketing Techniques," Ms. Viera very persuasively makes the case for the use of websites, blogging and other on-line vehicles as necessary elements for any marketing strategy and she presents those elements in a methodical, easy to read fashion that is never condescending to her readers. Indeed, relatively complex internet marketing techniques such as "search engine optimization" are explained in a way that will allow even the most technologically challenged reader to apply Ms. Viera's lessons to the everyday task of developing a business. Although "Online Marketing Techniques" offers a comprehensive examination of most aspects of on-line marketing and the use of both the internet and more traditional media in the development of a brand and a business, there is one glaring omission that Ms. Viera should address in her first revision of the work. Specifically, Ms. Viera fails to adequately explore the marketing power of social networking websites. Admittedly, she does reference Facebook, MySpace and similar sites in passing, but those types of social networks, along with Twitter and the rest of the ever-expanding universe of social media sites, deserve at the very least their own chapter, if not an entire section of the work. It is simply not enough to mention that marketing requires the use of Facebook, MySpace and other such sites. Effective use should be fully explained. Ms. Viera's treatment of social networking sites notwithstanding, "Online Marketing Techniques for Real Estate Agents and Brokers" remains an excellent primer on the use of the internet and traditional media in the development of a cohesive marketing strategy - both for real estate professionals and for anyone who wants to develop their business to its fullest potential. The Internet is not going away any time soon, but businesses that fail to follow Ms. Viera's advice may very well find themselves unable to compete in the digital age.
njkaters More than 1 year ago
Jim Kimmons' forward to "Online Marketing Techniques for Real Estate Agents and Brokers" was the perfect table setter for author Karen Vieira. The foreword bemoans buzz words and scams involved with online real estate marketing including "black hat" SEO. Kimmons is right to connect his focus on good sales technique in real estate with Vieira's "quick paced" and informational approach to online marketing. Vieira's approach to online marketing for real estate professionals does not spare any detail. In Chapter Two "Creating Your Brand," the author spends time on the various messages sent by business card colors. Readers are treated to explanations of crawls, keywords and meta tags that are treaded on lightly by other authors. "Online Marketing Technique" does not assume the reader's prior knowledge of online marketing from the starter; rather, it helps build a knowledge base from chapter to chapter. "Online Marketing Technique" is a fantastic investment for real estate professionals because of its staying power. The book offers checklists on developing a real estate brand, designing a website and creating online affiliates that will generate sales leads. Vieira challenges readers to create websites for each listing, use their personalities in professional blogs and head to eBay for real estate's hidden gems. This book does not unveil top secret information on marketing properties online; rather, Vieira blends traditional sales techniques with new technology in user-friendly language.
courtneys More than 1 year ago
This book is very appropriate for what is going on in the economy right now. It addresses topics that concern everyone such as real estate agents and even potential homeowners. This book is right on point with what consumers are looking for in a website when browsing for a home.
This will be very beneficial to real estate agents and brokers. It will help them to improve their sites to be more consumers friendly. There are even polls included in the book about what people want in a website. Search engines have become very popular and this author discusses how to create one that is effective.
Mike_Hapstein More than 1 year ago
In this book, Karen Vieira does a terrific work in explaining the phenomenal opportunity that real estate agents and brokers have to market themselves to their customers through the internet. The book goes through why exactly it is so very important that those in real estate use the internet as a marketing tool. Vieira talks about the various areas where you can market yourself and your company online and lays out how doing this can substantially increase your business¿ profit and grow your own salary.

Properly branding your business and yourself on the internet is well detailed in the book. This is really interesting and informative because it makes you think about how you want to be viewed by your current and potential customers. Online directories are also discussed. Where to find these directories and how to become a part of one are both explained. Vieira goes through which particular directories you should concern yourself with and which ones you should not bother with.

Additionally, there is a wonderful section on search engines and how important they are when marketing yourself online. Vieira does a great job in explaining the best way to put your website at the top of each and every the search engine¿s list. The book describes how to ensure that your competition does not sit in front of you when you are searched on the internet. There is also great information on how to set up your website and how frequently your website should be updated. Furthermore, web site slogans are discussed. Every possible aspect of selling yourself as a real estate agent or broker is gone through in this book. I found that the author¿s did a great job clearly explaining the topics discussed and the information presented was extremely helpful. All who are in real estate and wish to expand their business or better utilize the internet should definitely read this book.
Rachelle_Dawson More than 1 year ago
In each chapter of Online Marketing Techniques, Karen Vieira discusses a different aspect of an Internet marketing campaign, including blogging, building your web site, analyzing its search engine optimization, and hiring virtual assistants. She concludes the book with a concise summary of each chapter and the main takeaway points.

Real estate agents who understand web basics should have no problem grasping Vieira¿s subject matter. She offers clear explanations, in most cases, and explains technology in everyday language.

Some of her information deals specifically with the real estate industry, while a majority applies to Internet marketing for any business. Any business owner new to web marketing could read her book and extract useful advice. Vieira doesn¿t provide much information that you couldn¿t find elsewhere, but she does pull it all together in one volume. This book would be a helpful resource to anyone who needs to know the basics of Internet marketing.
John_Herbstein More than 1 year ago
In this book, Karen Vieira does a superb job explaining the wonderful opportunity that real estate agents and brokers have to market themselves online. The book does a great job detailing why it is so important market yourself online. Vieira lays out the various areas where you can market yourself online and tells how this marketing can exponentially grow your salary.

Also, branding yourself through online marketing is discussed. This is really interesting and informative because it makes you analyze how you want to be perceived by those looking for a real estate agent. Online directories are also discussed. Where to find these directories and how to become a part of one are both explained. Vieira lays out which directories you should focus on and which ones you should put lower on your priority list.

Search engines are also described. Vieira does a great job in explaining the best way to put yourself at the top of the search engine¿s list. Vieira describes ways to ensure that your website is at the top of the search engine¿s list. There is also great information on how to set up your website and how frequently your website should be updated. Additionally, web site catch phrases and slogans are even talked about. All aspects of how to effectively sell yourself as a real estate agent or broker are gone through in the book. I found the information that the book put forth to be extremely helpful, and it was written in clear easily understood language which I really appreciated. Anyone in the real estate business who is looking grow their client base or improve their web presence should definitely read this book.
William_Zellig More than 1 year ago
This is a great novel on how to market yourself as a real estate agent or broker online. The author Karen Vieira runs through a myriad of topics that all focus on utilizing the internet¿s power to grow yourself as a real estate agent or broker. It opens by describing why an agent should utilize the internet, and the explanations confirm any doubts that a current agent may have about the internet¿s usefulness.

In a particularly useful chapter, Vieira discusses branding via the internet and how one¿s website and persona on the internet should be an extension and definition of their current brand. She goes into ways one can build this brand through a professional website. It describes things like catchphrases, statistics, and guarantees. These are all outlined; Vieira describes how each should be properly and effectively used.

Another very helpful topic that Vieira touches on is how to fully utilize search engines with your website. No one wants a website that does not appear in the top twenty relevant sites when its category is searched. Vieira enumerates ways to keep your website at the top of the heap. From things as simple as frequency of your site¿s text changes to major alterations on the site, Vieira details and educates how and when these changes should be made. I think that I found this information to be the most useful, but all throughout the book, Vieira provides strong, helpful insights which I have not seen in any other kind of internet marketing books. I would definitely recommend this book to anyone looking to enhance their presence in the real estate industry or anyone just looking to create a web presence for their business.
Shizaquawn More than 1 year ago
"Never judge a book by its cover." This old adage has never been more true than for Karen Vieira's new how-to book, Online Marketing Techniques for Real Estate Agents and Brokers.

The book's cornflower blue cover and fluorescent title font misrepresent the work as something akin to a get-rich-quick scheme or a "Real Estate for Dummies" walkthrough. Admittedly, I was turned off by the look and also by the knowledge that Vieira isn't a broker nor an agent, herself. She graduated in microbiology and lists herself as an entrepreneur ¿ albeit one with a vested interest in flipping properties. The most outstanding qualification I could see to have her pen this book was that her husband is, according to the biographical information, an "Internet marketing guru."

My father is an independent real estate broker, so coming from a background of self-run businesses and real estate, I was understandably skeptical. In reality however, Vieira presents a compelling case. Her statistics about websites, sales, customer needs, wants, and ultimately how establishing a successful web presence will transfer to a more successful business are sound. She uses testimonials from successful agents around the country, and she has obviously done her research. The fact that she is not a broker or agent seems to help, rather than hinder. She is an outsider looking in, clear-headed in her criticism of the current market practices, and she makes fresh suggestions that have worked with her own business ventures and others.

The book is also easy to ingest, with clearly marked chapters and subsections that highlight each new topic. The end of each chapter holds a review of the most important material in case you missed it. Another helpful point is that she doesn't ignore the real estate agent or broker who would like to get their hands dirty and design their web presence from the ground up, instead of hiring outside help. Though she cautions against overloading oneself and offers a myriad of tips for finding web professionals, Vieira also gives all the tools and know-how needed to create and maintain successful real estate blog oneself. She explains how to optimize your html code, online advertising and search engine results, and she does so with succinctness.

I left the book impressed and intrigued. From branding to selling houses with eBay to hiring cheaper website help overseas, Vieira leaves no stone unturned when it comes to defining oneself in an increasingly online world. Though it runs a little long at 274 pages, Online Marketing Techniques for Real Estate Agents and Brokers is a comprehensive, well-written book that will be certain to teach a few tricks to even the savviest salespeople, and with a handy index, it makes a nice reference tool to keep on the shelf, as well.