Online Platforms, Pandemic, and Business Resilience in Indonesia: A Joint Study by Gojek and the Asian Development Bank
Indonesia’s micro, small, and medium-sized enterprises (MSMEs) are crucial drivers of economic growth, and this joint publication with Gojek looks at the potential of digital sales to strengthen their resilience. It shares findings from a study of MSME merchants using Gojek’s GoFood platform during the COVID-19 pandemic. It notes that Gojek played an important role in the continued operation of MSMEs that otherwise would have been cut off from customers. The publication explores the pandemic’s impacts on merchants, including the particular burdens faced by women. It suggests ways of enhancing merchants’ experience with online platforms and developing mutual benefits.
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Online Platforms, Pandemic, and Business Resilience in Indonesia: A Joint Study by Gojek and the Asian Development Bank
Indonesia’s micro, small, and medium-sized enterprises (MSMEs) are crucial drivers of economic growth, and this joint publication with Gojek looks at the potential of digital sales to strengthen their resilience. It shares findings from a study of MSME merchants using Gojek’s GoFood platform during the COVID-19 pandemic. It notes that Gojek played an important role in the continued operation of MSMEs that otherwise would have been cut off from customers. The publication explores the pandemic’s impacts on merchants, including the particular burdens faced by women. It suggests ways of enhancing merchants’ experience with online platforms and developing mutual benefits.
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Online Platforms, Pandemic, and Business Resilience in Indonesia: A Joint Study by Gojek and the Asian Development Bank

Online Platforms, Pandemic, and Business Resilience in Indonesia: A Joint Study by Gojek and the Asian Development Bank

by Asian Development Bank
Online Platforms, Pandemic, and Business Resilience in Indonesia: A Joint Study by Gojek and the Asian Development Bank

Online Platforms, Pandemic, and Business Resilience in Indonesia: A Joint Study by Gojek and the Asian Development Bank

by Asian Development Bank

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Overview

Indonesia’s micro, small, and medium-sized enterprises (MSMEs) are crucial drivers of economic growth, and this joint publication with Gojek looks at the potential of digital sales to strengthen their resilience. It shares findings from a study of MSME merchants using Gojek’s GoFood platform during the COVID-19 pandemic. It notes that Gojek played an important role in the continued operation of MSMEs that otherwise would have been cut off from customers. The publication explores the pandemic’s impacts on merchants, including the particular burdens faced by women. It suggests ways of enhancing merchants’ experience with online platforms and developing mutual benefits.

Product Details

ISBN-13: 9789292703844
Publisher: Asian Development Bank
Publication date: 10/01/2023
Sold by: Barnes & Noble
Format: eBook
Pages: 64
File size: 4 MB
Age Range: 18 Years
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