Online Reputation Management For Dummies

Online Reputation Management For Dummies

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by L. Stradtman
     
 

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More important than ever—how to manage your online reputation

In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your

Overview

More important than ever—how to manage your online reputation

In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence.

  • Shows you how to create a solid, productive online reputation management system
  • Helps you achieve your brand's goals and be ready to deal with negative chatter or crises
  • Explains how to set up an online reputation management and response team
  • Covers how to identify and incorporate both everyday and crisis SEO keywords
  • Explores reputation creation through listening, messages, images, video, and other media
  • Helps you handle crises with social media, bloggers, and other influencers, and respond immediately

Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want.

Product Details

ISBN-13:
9781118338599
Publisher:
Wiley
Publication date:
10/09/2012
Series:
For Dummies Series
Pages:
384
Sales rank:
821,309
Product dimensions:
9.00(w) x 7.40(h) x 0.90(d)

Meet the Author

Lori Randall Stradtman (Watkinsville, GA) specializes in creating social media campaigns for brands. Lori was a keynote speaker at Blogworld NYC May 2011, and she is a regular contributor to Social Media Examiner, BlogWorld, and Smart Brief. She regularly contributes as a guest lecturer at The University of Georgia in for both Public Relations and Master of Internet Technology. Lori holds professional associations with the PRSA and IABC and is in high demand for keynote speaking engagements.

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Online Reputation Management for Dummies 5 out of 5 based on 0 ratings. 2 reviews.
OneWomansEye More than 1 year ago
Don’t let the title fool for you. Even someone like myself, who knows the subject learned lots of great new stuff from this book. Comprehensive and informative it is loaded with countless tips from how to find out what people are saying about you to researching SEO words. The author writes in user friendly language making it easy to follow her step by step guides. I highly recommend this for anyone who wants to better control their online reputation.
Michellevan More than 1 year ago
When a friend suggested I read the online reputation I didn't know that I needed to manage my reputation. I presumed that what I posted was enough control. How wrong I was! I realized there are a million ways to destroy your online efforts. I also loved the section on VA's as I do hire people to help me run my business. A good book, with something for everyone - not just social media information, but the spread of online management ideas with results.