Online Research Essentials: Designing and Implementing Research Studies / Edition 1

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Online Research Essentials

Designing and Implementing Research Studies

Online Research Essentials

Written by experts in the field, Online Research Essentials provides step-b-step guidance to the student or new practitioner in how to create, test, and deploy online survey research. The book includes everything needed for planning and developing a survey, putting it online, and formatting data for further analysis.

Russell and Purcell provide support for using the popular Microsoft Expression Web and Adobe Dreamweaver web page authoring tools and for using the Access database that is used to collect and store survey results. Online Research Essentials is a comprehensive resource that discusses the practical aspects of survey development and applied research and offers information on a wide range of research-related topics that include:

  • Scientific method and research design
  • Ethical considerations on using the Internet for research
  • Creating web pages
  • Planning the research study
  • Creating a simple survey on the Internet
  • Developing an e-survey
  • Creating more complicated Internet surveys
  • Sampling procedures
  • Developing experimental designs
  • JavaScript and web programming and advanced JavaScript programming
  • Repeated measures and matched group designs
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Product Details

  • ISBN-13: 9780470185681
  • Publisher: Wiley
  • Publication date: 4/27/2009
  • Series: Research Methods for the Social Sciences Series , #19
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 384
  • Sales rank: 999,966
  • Product dimensions: 7.00 (w) x 9.20 (h) x 0.90 (d)

Meet the Author

Brenda Russell, PhD, is an associate professor in the applied psychology program at Pennsylvania State University, Berks in Reading, Pennsylvania. Her recent research involves using the Internet to design, administer, and collect survey and experimental research data.

John Purcell, MBA, MS, is recently retired from Castleton State College in Castleton, Vermont, where he was department chair and professor and coordinator of the e-commerce concentration in the Department of Business Administration.

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Table of Contents

Preface xv

Introduction xvii

The Authors xxix

1 Understanding the Basics of Research 1

Learning Objectives 1

Making Decisions: Intuition Versus Science 3

Using the Scientific Method in Research 4

Formulating a Research Question 7

Understanding Research Terminology 9

Research Methods That Can Help Answer Your Question 10

2 Ethical Considerations for Using the Internet For Research 17

Learning Objectives 17

Defining Ethics and Its Role in Conducting Research 18

What Can We Learn from Debriefing Statements? 27

Deception and Online Research: Participant Privacy, Anonymity, and Other Issues 27

3 Getting to Know Microsoft Expression 33

Learning Objectives 33

How the Internet Works 34

Introducing Microsoft Expression 36

Creating and Modifying Tables 47

4 Planning Your Research Study 55

Learning Objectives 55

Formulating Your Research Question 56

How to Create a Clear and Testable Hypothesis 60

The Role of Reliability and Validity in Planning Your Research 67

Additional Considerations for Experimental Designs 70

5 Creating A Simple Survey on the Internet 75

Learning Objectives 75

Planning the Survey 76

Constructing the Survey 82

Designing and Creating the Database and Connecting It to the Online Survey 95

Specifying the Survey Processing 100

6 Introduction to Survey Development: Easy Steps to Creating an Online Survey 113

Learning Objectives 113

Survey Methods: Interviews and Questionnaires 114

General Guidelines for Formating an Online Survey 120

7 Using Styles, Style Sheets, and Graphics 133

Learning Objectives 133

Exploring Styles 134

Working with Style Sheets 139

Working with Pictures and Graphics144

8 Creating More Complicated Internet Surveys 155

Learning Objectives 155

Style Guidelines 156

Chunking Questions 161

9 Sampling Procedures 173

Learning Objectives 173

Understanding Populations and Samples 174

10 Developing Experimental Designs 187

Learning Objectives 187

Introduction to Experiments and Between-Subjects Designs 188

11 Introduction to Web Programming 201

Learning Objectives 201

Javascript Programming 202

Creating Multiple Versions of a Page to Eliminate Bias 213

12 Repeated Measures and Matched Groups Designs 225

Learning Objectives 225

Introduction to Within-Subjects Designs (Repeated Measures) 226

13 Advanced Javascript Programming 243

Learning Objectives 243

Variable Scope 246

Using Cookies to Prevent Multiple Submissions 251

14 Advanced Javascript Programming II 259

Learning Objectives 259

Using Query Strings 260

When Things Go Wrong 267

15 General Tips on Downloading and Analyzing Your Data Using Statistics 273

Learning Objectives 273

Downloading Data out of the Web Survey 274

Descriptive Analyses 282

Testing Your Research Hypothesis Using Inferential Statistics 287

Helpful Resources and Links to Analyze Data 296

Appendix: Using Photoshop to Create Buttons and Banners 301

Resources 309

Glossary 311

References 327

Index 333

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