Online Social Sciences

Overview

Ever more researchers in the social sciences and market research are interested in using the benefits of the internet to obtain data, and as this book shows online studies can address many questions that are asked by social scientists. This unique text provides comprehensive and up-to-date information, from the basics upwards about online research methods, technical approaches to data collection, and the quality and limitations of data collected online. Included among the twenty-three chapters, written by leading...
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Overview

Ever more researchers in the social sciences and market research are interested in using the benefits of the internet to obtain data, and as this book shows online studies can address many questions that are asked by social scientists. This unique text provides comprehensive and up-to-date information, from the basics upwards about online research methods, technical approaches to data collection, and the quality and limitations of data collected online. Included among the twenty-three chapters, written by leading online researchers from Europe and North America are ones investigating the implementation of both reactive and non-reactive methods of data collection. The studies reported utilize Web-based questionnaires, web experiments, observations of virtual worlds, case narrations, content analyses, and analysis of mailing-lists and other log data. In addition to featuring various fields of research in the online environment and reporting the results of such studies, this book also seeks to bridge a gap between internet scientists in Europe and the US. In the past, researchers have tended to work on similar projects without collaboration: this book represents a joint effort among these researchers.
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Product Details

  • ISBN-13: 9780889372573
  • Publisher: Hogrefe & Huber Publishers
  • Publication date: 8/28/2002
  • Pages: 432
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.90 (d)

Table of Contents

Preface
1 Web Surveys - An Appropriate Mode of Data Collection for the Social Sciences? 1
2 Internet Surveys and Data Quality: A Review 7
3 Online Panels 27
4 Assessing Internet Questionnaires: The Online Pretest Lab 49
5 Context Effects in Web Surveys 69
6 Understanding the Willingness to Participate in Online Surveys - The Cast of E-Mail Questionnaires 81
7 Generalizability Issues in Internet-Based Survey Research: Implications for the Internet Addiction Controversy 93
8 Personality Assessment via Internet: Comparing Online and Paper-and-Pencil Questionnaires 115
9 Comparison of Psychologists' Self Image and Their Image in the Internet and in Print 135
10 Ability and Achievement Testing on the World Wide Web 151
11 Psychological Experimenting on the World Wide Web: Investigating Content Effects in Syllogistic Reasoning 181
12 Online Research and Anonymity 213
13 Theory and Techniques of Conducting Web Experiments 229
14 Contact Measurement in the WWW 251
15 Lurkers in Mailing Lists 263
16 Forms of Research in MUDs 275
17 Content Analysis in Online Communication: A Challenge for Traditional Methodology 291
18 "Let a Thousand Proposals Bloom" - Mailing Lists as Research Sources 309
19 Studying Online Love and Cyber Romance 333
20 Artificial Dialogues - Dialogue and Interview Bots for the World Wide Web 357
21 World Wide Web Use at a German University - Computers, Sex, and Imported Names, Results of a Logfile Analysis 365
22 Academic Communication and Internet Discussion Groups: What Kinds of Benefits for Whom? 383
23 Empirically Quantifying Unit-Nonresponse-Errors in Online Surveys and Suggestions for Computational Correction Methods 403
Authors 417
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