Online Surveys For Dummies

Online Surveys For Dummies

by Vivek Bhaskaran, Jennifer LeClaire
     
 

View All Available Formats & Editions

The easy way to build effective online surveys for your business, with three months of free service!

By targeting select response groups, online surveys are a great way to help your business, group, or organization get valuable feedback quickly. But with over 40 vendors and hundreds of options available, where do you start? This friendly book walks you

…  See more details below

Overview

The easy way to build effective online surveys for your business, with three months of free service!

By targeting select response groups, online surveys are a great way to help your business, group, or organization get valuable feedback quickly. But with over 40 vendors and hundreds of options available, where do you start? This friendly book walks you step by step through the process of creating, launching, and getting results from an online survey.

You'll learn about the tools involved, what results to expect, how to build a compelling survey, tips for identifying the right audience, and how to analyze the results. Discover

  • What a survey is and how to put one together
  • Survey lingo and a sample survey to study
  • How to develop questions and assemble them into an attractive, easy-to-use interface that encourages response
  • Tips for identifying and contacting the respondents you want to hear from
  • The steps involved in making a usable analysis of the results
  • Pitfalls to avoid, things to check out before launching a survey, and best practices

With the book, you'll also receive three months of free service from a top survey vendor to get you started.

Read More

Product Details

ISBN-13:
9780470527962
Publisher:
Wiley
Publication date:
06/15/2010
Series:
For Dummies Series
Pages:
360
Sales rank:
703,428
Product dimensions:
7.40(w) x 9.20(h) x 0.90(d)

Meet the Author

Vivek Bhaskaran is CEO and founder of Survey Analytics, a company named to Inc. magazine's list of 500 fastest-growing companies.

Jennifer LeClaire is a journalist and blogger who covers the world of e-commerce and online marketing. She is coauthor of Web Analytics For Dummies.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >