Overview

Learn how to ask the right people the right questions and get information you can use

Online research can be exciting and enlightening, or totally frustrating. This book takes "frustrating" out of the equation! You'll learn what goes into a good survey, where to get the software tools you need, and how to develop questions, interpret the answers, target the audience you need to reach, and analyze your results for meaningful data.

  • Questions ...

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Online Surveys For Dummies

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Overview

Learn how to ask the right people the right questions and get information you can use

Online research can be exciting and enlightening, or totally frustrating. This book takes "frustrating" out of the equation! You'll learn what goes into a good survey, where to get the software tools you need, and how to develop questions, interpret the answers, target the audience you need to reach, and analyze your results for meaningful data.

  • Questions for you — look at why you're considering an online survey and have a clear plan for what you want to accomplish

  • Questions that work — explore the most common types of survey questions and develop those that will fulfill your objectives

  • Who to invite — choose your audience and prepare an invitation that encourages participation

  • Launch time — be prepared to track responses, collect anonymous data, and avoid becoming a spammer

  • What does it mean? — see who participated in your survey, analyze results, unearth trends, and create reports based on the data

With this book, get three months of QuestionPro, FREE!

Look inside to see how to redeem your free license for QuestionPro, the most powerful, easy-to-use survey software available. You'll be able to

  • Access more than 200 survey templates

  • Use sophisticated branching logic

  • Share survey results in real time

  • Apply advanced research techniques

  • . . . and much more!

Open the book and find:

  • Different types of online surveys

  • Tips on complying with anti-spam laws

  • What types of questions to avoid

  • Online survey tools and how to use them

  • How to get real-time results before the survey ends

  • Common survey mistakes and how to avoid them

  • How to use advanced tools such as banner tables

  • Ten ways to increase your response rate

Learn to:

  • Create a survey that uncovers what you want to know

  • Understand survey lingo

  • Identify your target audience and analyze your survey results

Includes a free 3-month registration for QuestionPro survey software!

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Product Details

  • ISBN-13: 9780470610558
  • Publisher: Wiley
  • Publication date: 5/20/2010
  • Series: For Dummies Series
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 336
  • File size: 5 MB

Meet the Author

Vivek Bhaskaran is CEO and founder of Survey Analytics, a company named to Inc. magazine's list of 500 fastest-growing companies.

Jennifer LeClaire is a journalist and blogger who covers the world of e-commerce and online marketing. She is coauthor of Web Analytics For Dummies.

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Table of Contents

Introduction.

Part I: Getting Started with Online Surveys.

Chapter 1: Understanding Online Surveys.

Chapter 2: Steering Clear of Common Terminology Confusion.

Chapter 3: Trying Your Hand at Online Surveys.

Chapter 4: Online Survey Tools You Can Use.

Part II: Building Compelling Surveys.

Chapter 5: Preparing to Build Your Survey.

Chapter 6: Developing Questions that Get Responses.

Chapter 7: Building a Compelling Survey.

Chapter 8: Exploring Different Survey Types.

Part III: Distributing Your Survey to Target Audiences.

Chapter 9: Preparing to Launch Your Online Survey.

Chapter 10: Steering Clear of Spam Complaints.

Chapter 11: Sending Your Survey to the Masses.

Chapter 12: Surveying Survey Administration.

Part IV: Analyzing Your Online Survey Results.

Chapter 13: Diving into Your Online Survey Reports.

Chapter 14: Daring to Get Advanced with Survey Analytics.

Chapter 15: Reporting Your Online Survey Results.

Part V: The Part of Tens.

Chapter 16: Ten Ways to Increase Your Response Rates.

Chapter 17: Ten Common Survey Mistakes to Avoid.

Chapter 18: Ten Online Survey Best Practices.

Glossary.

Index.

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