"Here's [an investment book] you're going to want to read. And when you're done, you're going to want to read it again." (Don Luskin, SmartMoney.com, October 27, 2006)
"In an increasingly unquestioning world, Mr. Fisher has a refreshingly contrarian take on pretty much every subject you care to mention." (Steve Johnson, Financial Times, January 15, 2007)
"[Ken Fisher’s] new book, an illuminating and enjoyable read, is a tutorial on how to beat the market by thinking like a scientist: with an open, inquisitive mind." (Andrew Pitts, Money Observer, January 22, 2007)"
"…a refreshingly contrarian take on pretty much every subject…" (The Financial Times, January 2007)
"an illuminating and enjoyable read." (Money Observer, January 2007)
"…aims to show the investors the way things really…a process that involves a keen examination of the actuality, coupled with a good dose of common sense." (Wealth Management, 1st August 2007)